GIỚI THIỆU VỀ TẬP NÀY
Today in the business of podcasting:
- 1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. His golden rule for AI in podcasting is that audiences shouldn't be able to tell, but they must always be told.
- Programmatic podcast advertising is growing fast, and 82% of agencies now buy audio programmatically. New Podscribe benchmark data shows average podcast ad load fell to 10.3% in Q2 2026, and heavy ad loads can cut conversion rates nearly in half.
- Patreon is ending per-creation memberships and moving creators to monthly-only billing by November 1, 2026. Seasonal podcasts like audio fiction and investigative series will likely feel it most.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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TÌM KIẾM CÁC TẬP TRƯỚC
Tìm kiếm các tập trước của Sounds Profitable.
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This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience is large and stable, but it is increasingly consuming in places not built for podcasts. Tom gets int…
This week in the business of podcasting:
Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
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Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast advertising is still "at the basement."
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Today in the business of podcasting:
BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather than one global playbook.
The IAB Tech Lab has opened its first Programmatic Standard Practices for…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Bryan Barletta, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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