Capture and share impact — Zebunisa Ahmed, TEDxGlasgow

This episode features Zebunisa Ahmed, the impact lead at TEDxGlasgow in Scotland. Zebunisa focuses on collecting stories and data to assess the impact TEDxGlasgow has on their local community, and on society at large. Tune in for methods that can help your team measure the impact your TEDx events have had already, and will have in the future.
2:00 - How the role of impact lead was created on the TEDxGlasgow team, and how it evolved
5:25 - A description of the research methods that can be used to capture stories and data
7:42 - A deep dive into the four areas the team explores when harnessing impact: the idea, society, economic, and the speaker
16:32 - Examples of how ideas from the stage have made a direct impact in the world
22:36 - Reasons why it is important to assess the impact of TEDx events
24:24 - How capturing and sharing impact can build stronger relationships with partners