Why Most Restaurant Marketing Fails (And What Actually Works for Independents)

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Most independent restaurants don't actually have a marketing problem. I think they have a clarity problem. When owners tell me that their marketing, quote unquote isn't working, I think what they usually mean is that they're doing a lot of things without knowing why they're doing them. So posting on social media because they feel like they should, running promotions because traffic feels light, trying a new platform because someone else said it worked for t…