GIỚI THIỆU VỀ TẬP NÀY
Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives strong ideas room to emerge and develop.
In this episode, Laura and Brian talk with Will Burns, founder and CEO of Ideasicle X, about how that process is evolving. They discuss why in-house teams can become trapped in familiar thinking and how outside perspectives can open new creative possibilities. Will also shares how virtual collaboration changes the way ideas take shape, where AI can strengthen production, and why the future of brand creativity may depend on choosing work that people will actually remember.
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Tìm kiếm các tập trước của Prose + Comms: Engagement, Unplugged.
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Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose all meaning.
In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura share their Marketing Jargon Hall of Shame nomin…
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
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Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the tension between distinctiveness and likability, and why the strongest brands know how to balance both.
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Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room.
In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowle…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của BrightSign, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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