GIỚI THIỆU VỀ TẬP NÀY
Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral.
Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation.
Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member of the Avalara leadership team. During his tenure, Avalara grew to over 1,500 employees in 16 global offices with over $150M in revenues.
In this episode, Joe shares his experience on how we could use customer engagement marketing strategies to become a pipeline hero. Insights he shares include:
- Why use customer engagement marketing
- Joe's definition of engagement marketing
- How can virtual events be part of the process
- Why these events should not be once a year type events
- How can we break down engagement to ensure the success of our marketing
- What customer engagement marketing has meant for Joe in light of the pandemic
- How to implement a customer engagement marketing strategy
- Customer engagement marketing strategies that can be added to your existing marketing strategy
- Customer engagement marketing examples
- How to marry online and offline events and capture data to ensure success before making large investments
- and much much more ...
