When Visibility Backfires: Managing Brand Sentiment in the AI Search Era

Performance SEO Unpacked brings together host Ruchi Pardal and Daniel Horowitz, an SEO strategist known for building scalable, business aligned growth across enterprise, SaaS, and startup environments.

This episode explores how AI, zero-click search, and LLMs are changing brand visibility and trust. Daniel shares how an SEO pilot at Informatica, built with product and content teams, drove 500,000+ impressions in Google AI Overviews and why enterprise SEO today is about topical authority, internal linking, and AI discovery, not just rankings.

They discuss handling legacy content, aligning cross-functional teams, and correcting the signals LLMs pick up from years of documentation and product messaging. Daniel also connects lessons from scaling SEO at SimpleTiger and working with brands like Shopify and KEEN to enterprise execution today.

This episode is for SEO leaders and marketers focused on driving real business outcomes in an AI-first search world..

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👤 Guest Bio
Daniel Horowitz is an SEO strategist driving scalable growth across enterprise, SaaS, and startups. At Informatica, he leads SEO focused on topical authority, internal linking, and AI search visibility, including pilots that generated 500,000+ impressions in Google AI Overviews.

Previously, he scaled offsite SEO at SimpleTiger, building systems that produced $50K–$75K in monthly agency revenue and worked with brands like Shopify, Segment, KEEN, Synopsys, and Vendavo on technical SEO, content frameworks, and zero-click optimization strategies.

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📌 What We Cover

• How AI and zero-click search reshape brand visibility and trust
• Why topical authority and internal linking matter for AI discovery
• Aligning SEO with product, content, and leadership in enterprise teams
• Using pilots and data to earn buy-in and funding for SEO initiatives
• Turning SEO from a support role into a strategic growth driver

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Guest LinkedIn
Daniel Horowitz: https://www.linkedin.com/in/danielhorowitzseo/

Host LinkedIn
Ruchi Pardal: https://www.linkedin.com/in/ruchipardal/