WEBVTT
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And just like that, if you're here, welcome to the TB and J podcast, where things get a little messy, a little bold, and definitely not fucking boring.
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We're starting up some real talk, some hot takes, some conversations we probably shouldn't have, but we're having them anyway.
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So settle in.
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This is TB and J.
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Help us save the whale.
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Alright, we are back, and what a fitting end to the World Cup.
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So, first of all, and I'm annoyed because Argentina shouldn't have been there in the first place.
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They should have lost to Egypt, and then it should have been some form of Egypt versus England.
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And if Egypt beat our ass, that that's okay.
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And then Egypt, Egypt, Spain would they probably still would have lost to Spain because Spain's ridiculous, but it should have, I think it should have been more like that.
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But man, what a what a what entitled little bitches.
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Like what?
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Like you start a fight when you lose, like like, and it's funny because everyone's like, not surprised.
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This is what they do.
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And Spain won what?
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How many goals before and they weren't even recognized before when we were as we were watching the game, right?
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Like flag or this or that, and it they should have scored.
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Let me tell you something.
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There we always used to say, we always used to say, and I know they won before, but we always used to say you can always tell people who are new to winning, or people who like behave like they're new to winning.
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When you're used to like winning and you win again, you're like, all right, like cool, one more trophy.
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But when you're like new to winning and new to having a winning mindset, and then you lose and act like a like a bitch, like a sore loser.
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Yeah, you shouldn't be winning.
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Now, I'm the worst loser in the world at everything, right?
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You're a big sore loser.
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Like, but two minutes later, I'm like over it.
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Or like, and just no, what it is is if I lose something and I feel like it was because of something I did wrong, I'm just very hard on myself.
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Like, how could you fuck that up?
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Like, how did you snatch defeat from the jaws of your life?
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You're too hard on yourself.
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No, but I mean, I didn't really watch the game, right?
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But I heard what happened.
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It was very tight for um and then I was spoken speaking to a lot of like my uh Latino friends, and they're like, Yeah, like the Argentinians, they like think they're like European and not Latinos, and they have like this like attitude, and I was like, I don't even know anything about this, right?
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I'm like, whatever.
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Delicious steak, right?
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And incredible women, but like to see how they were like uh like fighting people, and like you could tell that they were like insecure.
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Yeah, it's just like it's just entitlement, and and it is because I think, at least from what I understand, and this isn't my culture necessarily, but Spain has always felt like it's like the superior Spanish-speaking country because we started it, and these fucking brown people in South America who speak our language, second-class citizens, garbage compared to us, right?
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Like that that's like commonly been the thing.
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Like, they don't even speak Spanish probably, they use the wrong words.
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Like, Argentina is taking on that mentality.
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And the funny thing is, like, it's mage Spain's kind of shitty for like doing that because it's like, well, you forced the language on them in the first place, right?
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But like for another country, like that's like if what you and Spain's been pretty shitty for a lot of things.
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I mean, look at the Spanish Inquisition.
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So, yeah, I mean, like, they don't pay their way through NATO, that's a whole other story.
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So, for me, I'm I'm someone who is like I tend to be a minority on this.
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If your ancestors did something, I tend to not hold you responsible.
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Like, how could your country have done?
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And except for England, I hold us responsible for our colonialism because that's like accountability.
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But yeah, but that was like the trend back then.
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That was like all the countries are doing Portugal, Spain, like Yeah, but England kept doing it until like the 1900s.
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They only actually gave up their colonies because they got their entire infrastructure destroyed in World War II and they had to rebuild everything.
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They massive.
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If not for that, they would have kept they would have kept like even the Bahamas when we got independence, like there was such a backlash against all the British expatriates there, one of whom was my father who like was getting deported and had to flee the Bahamas that like that's how badly I mean a lot of a lot of countries were doing a lot of shitty things back then, you know.
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It wasn't just Europe, you know.
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So yeah, but Spain has continued this tradition of treating its South American counterparts as like less than I guess.
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I don't know.
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I don't know particularly.
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I mean, uh can you give us like an example of like things they've actually done, or or is this just based on like conversations you've had with?
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So if you speak to people who are who are from Spain, right?
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They they will, and I'm this isn't every Spanish person that's ever lived, but there's an air of we speak the proper Castilian Spanish.
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We are I mean I I guess I mean it's like I guess it's like British people are like we speak the like the Queen's England, the the Queen's English, like whatever.
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Does Portugal do that to Brazil?
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Yeah, it does it?
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Okay, yeah, they do.
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I mean, it's like to be gin, yeah.
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Yeah, I mean I guess it's like a uh maybe it's just an overall European thing.
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Like they think it is that maybe it's just an attitude that they have, you know.
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Like I hear you go to France and like the French are like assholes to people, so like I don't know.
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We have a guest.
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This is so cool.
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Let's weigh on this guest.
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You speak Portuguese?
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I was in uh both Brazil and Portugal.
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Okay, oh you live this I can get by in some weird way with Portuguese.
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Yeah.
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I had a Brazilian girlfriend also.
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How did you find that the two countries were different?
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It's uh eons of difference.
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Like Portugal was a sinking ship in Europe, especially after their economic crisis, and Brazil could be the next USA, but they're just so corrupt and uh they have 80% of poverty.
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I'm kind of like jumping ahead on myself.
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I've just been in 80 countries because uh my business is location in the right.
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No, we want to hear this.
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Yeah, oh yeah, yeah.
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So yeah, and tell us your name and your business, by the way.
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Let's let's uh introduce our beautiful guest.
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Go ahead.
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Thank you.
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I'm uh thank you for the compliment.
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I don't consider myself that beautiful, but if a woman says, The hair, it's all about the long hair.
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So my name is Yogev.
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I'm originally from Israel, and like I said, I'm location independent, so I'm located sometime in the year here.
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My partner is from Australia, so I we came from Sydney to here.
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Oh, cool.
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And I've been in Israel and residing in Krakow as well.
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Yeah, I know it's a mishmash, but that's the truth.
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Um, for seven years.
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Great rising country, great things, a lot of aspects.
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You know, you were talking about Spain.
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Uh it's funny, people from Spain and Italy go to work in Krakow because I said it's easier for us to find jobs in Italian and Spanish in places like Poland and our original countries, which by the way, you didn't mention that, but they also have a really shitty uh like left-wing government right now in Spain, like highly corrupted to the left side.
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So there's no jobs, people don't can get jobs over there.
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But the it's interesting because you're like lean more left, right?
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Well, most of Europe leans left.
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Even even the most right wing in Europe may still be considered well, maybe not at this point, but would be considered more left.
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So they're hardcore fascists.
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Do you think that like the way the your Europeans run their economy is it really good or their society in general?
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Do you think it's good for like the people who look people who are are poor, I guess?
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Or it's it's in theory, everything is in theory, you know, because if you're you know, there's a saying like this okay, in Europe you pay a lot of taxes and you have a lot of social benefits, and US you pay less taxes, but you have less benefits.
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So which one's better?
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Like you live you live on both, right?
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So you experience both.
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I personally think that for 2026 it doesn't work at all.
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I think the world is super, super competitive, and there is like, especially in Europe, it's all inner competition all of the time.
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That's why Poland is growing.
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Because a lot of businesses set up their headquarters in Europe, for example, in places like Poland.
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They also have a really great labor force.
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Before one of the main reasons England wanted Brexit was all the Polish like plumbers and technicians who were coming and taking all the quote unquote British jobs, which is fucking stupid because the Poles are doing a better job anyway.
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It's like when England was like, Oh, the Pakistanis came and opened up all the 24-hour stores.
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Yeah, because you all used to close your store at fucking nine o'clock, but if someone needs something at 1am, right?
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Yeah, like they just didn't want competition.
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So, like if you don't have a job and you don't have any income, does the government take care of you?
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In Germany, for example, as far as I remember now, again, I'm not a social benefit expert.
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No, I know, but you know, like uh you've lived there, like if there's people with no jobs, does the government take care of them?
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Even when I live there, I'm I'm not really in their system, I'm self-employed, I'm got it, yeah, yeah.
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It's also country to country, got it, it's different for every country.
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Oh massively enjoying any social benefit that much over there, but uh they have it a lot more on the Western Europe, and that's why they have such huge immigration that really like to get these benefits.
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And there's a lot of uh backlash from right wing.
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Right wing is growing in Europe in masses, and parties that were considered very um extreme right become like the norm.
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And you can check out the the the results of the elections in different countries, yeah.
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Right, like France, Germany, and Holland, and you can see the trends are changing.
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They don't like that.
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And I wish there was like a balance, you know, because like you you want to make sure that society is taken care of, right?
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But at the same time, you don't want there to be anybody taking advantage of the system as well, you know.
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So it's it's like how do you find like this perfect balance in society and economy?
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I think a part of it is you have to go ahead.
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Sorry.
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You just have to man up to what you're doing.
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It's like, okay, you can give, but also try to keep uh that at bay because you know, if somebody comes as an immigrant, you know, Spain.
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Again, I'm uh not a fan of Spain's government.
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Spain's people could be great, football are great.
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They won.
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I didn't want them to win, but they run rightfully so.
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Yeah, their government's really messed up.
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You know what they did?
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And you can check it out.
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It's like they said uh if you're an illegal immigrant that was able to survive in uh Spain for six months without getting caught, we're giving you a citizenship.
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Now, this is absolutely insane.
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I don't think that's a bad thing, but go on.
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Well, uh look, Spain is in a place where a lot of people from everywhere around can cross some channel and just get there from North Africa and all of that, and it's really easy to do that.
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And just there's people who immigrate legally and it's cost, it costs money, and it's harder, and it's legit, and it's probably people who actually contribute a lot more to society.
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And I'm not saying that illegal immigrants can't do that, but let's say that I think a percentage is a really one-digit percentage of people who really make it out from you know being an illegal immigrant and coming from maybe maybe there were even criminals in their original country.
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You never know.
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How can you know?
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I think that I don't let me just say I don't agree with that.
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Uh I and I think you can see the reflection of it here, like the same argument about illegal immigration here.
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Like America has very cheap yes or yes, America's become less affordable, especially for like necessities like food, right?
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Like things have become hard to afford, and people are like, I have to choose between my medication and food.
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Get rid of all the illegal Mexicans and see how much food starts to cost.
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Once it isn't like food costs cheap here because the labor cost is so low.
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Once the labor cost goes up or no one's picking the food, watch what happens to the food prices.
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America's never had food insecurity.
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If you want crime will go insane.
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Once you like look at France when they rebelled against the king.
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When people start starving, they don't give a fuck anymore.
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Like there's if you don't have that basic need met, you don't the rule of law no longer applies.
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It is taking migrant workers up in droves.
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In fact, a lot of the farms in the middle of the country have had to shut down because the workforce stopped showing up because they were getting picked up.
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But the argument isn't whether we should get we should be getting rid of illegal immigrants.
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The our original argument was, you know, the way the economy is being run.
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Should we take care of people to what extent?
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And what is the happy medium?
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But what I'm what I'm saying is I don't want to revert back to like to deporting immigrants because that's not that's not the what we're talking about.
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Is about the economy because the idea is the idea is even when you have, and this is Europe as well, even when you have illegal immigrants, they tend to actually contribute net.
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If you look at the numbers, you could just look at the data.
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They contribute net positive to the economy because they tend to put into social services, but very rarely do they take out of social services.
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So they'll pay into most legal immigrants pay taxes, but very rarely do they they don't get social security.
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I think the opposite.
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The the numbers don't agree with that.
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And you can look, there's like tons of published data about this.
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Right.
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I mean, I'd rather I'd rather us have like uh uh a data uh analysis of things before we get into it, but this is just like a matter, a matter of opinion.
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It's like, what do you think would be the best situation for like a perfect utopia, you know?
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I'm simply saying mathematically, if the goal, if if you're saying your goal is to improve your economy, having a cheap labor force of whether legal or illegal immigrants who will do the call them bottom of the wrong jobs that no one wants to do, and then they're between either them or their employer are paying into the benefits that they're not taking out of ends up being net positive and keeps the cost of certain services for citizens low.
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Right.
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For me.
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But that that that's understandable.
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There's a lot, I'm sure there's a there's tons of of people who are who are not documented, who have an ITIN that are paying taxes and they're contributing to the system.
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But again, that that wasn't the original argument.
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The original argument is do we how when do we say it's enough to take when do we say, okay, how much should we really give this person?
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When is enough is enough?
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When do we say this person should contribute even more to society to society?
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What is but here's the problem that what is contributing more look like?
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What does that mean?
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I hear that, but what does that mean?
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It means um either paying more more taxes or or creating more jobs for other people or becoming entrepreneurs or um and a lot of that educating more people, thinking about I think that's a good idea.
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The same one sec the same way that when a lot of the packies came over to England, they were like able to open all their corner stores.
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So there was a path for immigrants to become business owners, right?
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And there's tons of immigrants that are business owners.
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Right.
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You have like here, you have uh the Latin community, you have the the Haitian community, you have the Brazilian community, you have all these different communities that have gigantic little empires everywhere.
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True.
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But my problem They are contributing though.
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They are contributing.
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My point is I feel like I I think that would be a good solution if there was a mechanism to make it easier for immigrants instead of coming here and working at Burger King or you know, whatever it is, like to establish their own business, their own small business, and hire their their the their compatriots, whether it's landscaping, whatever it is.
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I think that would be grew that would be great.
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I don't know that that mechanism really exists here, so it's hard because you can't tax them more.
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So now we're just gonna tax the lowest income people even more.
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Like that won't work.
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Right.
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But my problem is, and I lived in Europe.
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The problem I have is they don't make it easy for me to go as an American to set up a business in your like I have to obtain my I would have had to obtain my visa prior to leaving the United States, getting approved before even moving there.
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They don't make it easy for you to establish yourself as a foreigner.
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But yet people do the opposite.
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They come to America and they expect that, yeah, we're the land of opportunity.
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But just because you're from somewhere else doesn't mean we should give you handout and free money when other countries don't reciprocate and do the same for us.
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I think the argument would be that America spent like so much time just like sapping and taking the resources of others pla of those places.
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Like you took all the wealth we could have had to build ourselves up.
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Like really, if we're coming and using the wealth, it's it was our wealth to begin with that you took.
00:16:48.639 --> 00:16:56.720
Like a lot of America's interference in South America and in Africa over the last 100 years has like left those places like devoid of.
00:16:56.799 --> 00:17:03.919
I mean, with the between the rubber and the diamonds, and and it's not just America, Europe had just as big a hand in it what they did to Africa and a lot of what was done to South America.
00:17:04.079 --> 00:17:05.599
Like, you took everything.
00:17:05.759 --> 00:17:07.759
You took everything we could have built on.
00:17:08.160 --> 00:17:24.480
So I think it's important to understand that you know, in this country, you're able to start something from nothing, and it's a great opportunity for all anybody, whether you live here or you don't live here, it's a great opportunity for you at the end of the day.
00:17:24.640 --> 00:17:31.519
Um, and like with any business that you do start here, it's important to really understand marketing, right?
00:17:31.680 --> 00:17:33.279
And I think we have a good segue.
00:17:33.599 --> 00:17:39.279
I think we have a good marketing specialist here that's gonna talk to us a little bit more about what he does.
00:17:39.519 --> 00:17:46.079
Um, we were having a little conversation on on meta ads and meta suite and things of that nature.
00:17:46.240 --> 00:17:49.440
So why don't you tell us more about who you are?
00:17:49.680 --> 00:17:54.480
Tell us about your background and how you help business owners grow.
00:17:54.799 --> 00:17:55.039
Sure.
00:17:55.200 --> 00:17:58.640
So uh, like I said, my name is Yogev, I'm from uh Israel.
00:17:59.279 --> 00:18:07.680
And somewhere around 2008, I I was kind of like I knew that I wanted to do business and I wanted to find what I wanted to do.
00:18:07.759 --> 00:18:10.960
I didn't want to be an employee or something like this.
00:18:11.039 --> 00:18:16.160
I wanted to be able to make my own money and travel the world and uh which you do.
00:18:16.319 --> 00:18:17.680
You're like been to how many countries?
00:18:17.920 --> 00:18:18.160
Eighty.
00:18:18.559 --> 00:18:20.880
Eighty eighty countries.
00:18:21.680 --> 00:18:22.799
Um I'll get to that.
00:18:23.119 --> 00:18:23.759
Sure, go for it.
00:18:25.759 --> 00:18:35.599
And one time in around 2008, I went over to like a training seminar that was like in a branch of cash flow.
00:18:35.839 --> 00:18:39.039
We had like a branch of the cash flow game of Robert Kiyosaki over there.
00:18:39.519 --> 00:18:40.480
Yeah, so good.
00:18:41.200 --> 00:18:47.599
So they they turned it into uh a school for different things like investments, real estate, and whatnot.
00:18:48.160 --> 00:18:50.000
And I was actually hosting the games over there.
00:18:51.680 --> 00:19:00.319
Um and I went to one of the seminars and this guy started explaining about Google Ads and how you can get pay-per-click and uh things like this.
00:19:00.480 --> 00:19:02.400
Now, mind you, that's uh 18 years ago.
00:19:03.279 --> 00:19:08.960
And when I saw this, I said, Man, this is like this is like the future, this is like really where I want to be.
00:19:09.039 --> 00:19:12.480
This is like so you've been doing Google ads since 18 years ago?
00:19:12.720 --> 00:19:14.160
Yeah, that's a long time.
00:19:14.400 --> 00:19:18.000
So you've seen how they've changed so many different things.
00:19:18.319 --> 00:19:22.480
Amazingly, and so that was an interesting thing.
00:19:22.559 --> 00:19:25.119
And uh, you know, I I I dabbled with all kinds of things.
00:19:25.200 --> 00:19:26.880
I set up an eBay and Amazon shop now.
00:19:26.960 --> 00:19:32.240
Again, maybe today, even for a lot of people, it's not that common, but it's way more common than it used to be.
00:19:33.279 --> 00:19:36.799
And even then, it's like there, these were the time eBay was bigger than Amazon.
00:19:37.039 --> 00:19:37.279
Right.
00:19:37.440 --> 00:19:38.559
You know, you know what I mean?
00:19:39.440 --> 00:19:41.839
So yeah, you can see trends change.
00:19:42.079 --> 00:19:50.480
But uh I I dabbled in all kinds of things, uh AdSense and website, uh writing emails, doing uh the campaigns for myself.
00:19:50.559 --> 00:19:54.000
There was affiliate marketing just started growing as a trend.
00:19:54.160 --> 00:19:55.599
Uh what's the name of your company?
00:19:55.839 --> 00:19:57.119
High Solutions Marketing.
00:19:57.279 --> 00:19:58.400
High Solutions Marketing.
00:19:58.559 --> 00:19:59.599
High Solutions Marketing.
00:19:59.759 --> 00:20:01.039
And where is it based out of?
00:20:01.200 --> 00:20:03.680
I know that you're like international.
00:20:03.920 --> 00:20:05.279
Where are you incorporating?
00:20:05.680 --> 00:20:06.079
USA USA.
00:20:06.559 --> 00:20:08.079
Where do we send the checks to?
00:20:08.240 --> 00:20:09.039
Is what I want to know.
00:20:09.440 --> 00:20:10.799
USA, baby, all the way.
00:20:11.119 --> 00:20:11.359
USA?
00:20:11.839 --> 00:20:12.720
USA, yeah, look at that.
00:20:12.880 --> 00:20:14.240
In what, Florida or where?
00:20:14.480 --> 00:20:15.039
Wyoming.
00:20:15.200 --> 00:20:16.720
Oh, Wyoming, one of those.
00:20:16.799 --> 00:20:17.759
I have a Wyoming corp.
00:20:17.839 --> 00:20:18.079
No one.
00:20:19.759 --> 00:20:19.839
Yeah.
00:20:19.920 --> 00:20:23.279
So Wyoming, Nevada, Delaware, all the good ones.
00:20:23.599 --> 00:20:25.359
No personal tax, no nothing like this.
00:20:25.519 --> 00:20:30.319
Conducting business internationally, you're using American bank accounts, American credit cards.
00:20:30.640 --> 00:20:31.039
Awesome.
00:20:31.279 --> 00:20:33.440
The American banking system is the best in the world.
00:20:33.599 --> 00:20:33.759
Yeah.
00:20:34.079 --> 00:20:35.359
Most respected in the world.
00:20:35.759 --> 00:20:36.799
That's all of the things.
00:20:36.880 --> 00:20:42.720
He like, listen, I'll I'll say cliche, and I really I I we can develop it, but I don't think we should.
00:20:42.799 --> 00:20:46.799
Listen, there's a lot of things that you take for granted that really doesn't exist around the world.
00:20:47.039 --> 00:20:50.319
Not in Europe, even, and let alone in all the third world countries.
00:20:50.480 --> 00:20:51.119
Agreed.
00:20:51.440 --> 00:20:53.119
You just don't have it.
00:20:53.680 --> 00:20:55.680
Simple, clear, and cut.
00:20:56.480 --> 00:21:01.200
Just the basic thing like this credit card competition with so many credit cards and all of this.
00:21:01.599 --> 00:21:03.359
Oh, like a credit, like a credit system.
00:21:03.519 --> 00:21:05.920
No, like a like a robust credit system with all of this.
00:21:06.799 --> 00:21:08.240
Which is true, because they're there.
00:21:09.119 --> 00:21:15.039
I've been to Europe uh for uh uh a venture, right?
00:21:15.200 --> 00:21:26.720
That I had to understand the credit system in other countries and in Europe in particular, and in particular Europe, um, they don't have a good list.
00:21:27.119 --> 00:21:29.359
Yeah, they only have a bad list.
00:21:29.920 --> 00:21:33.279
They make it hard for listen that so it's like very unusual.
00:21:33.519 --> 00:21:34.799
Um interesting.
00:21:35.039 --> 00:21:39.599
I mean, I I rather concentrate on the benefits that we have here, right, in the United States.
00:21:40.160 --> 00:21:46.319
But um what what what services do you offer to business owners?
00:21:46.799 --> 00:21:52.559
So um to cut the longer story short that I started saying, basically, it will give you the context for that.
00:21:52.640 --> 00:21:58.319
So um so I I doubled on confidence, but it didn't bring in a lot of money.
00:21:58.400 --> 00:21:59.680
I made like a thousand dollars a year, five.
00:22:00.720 --> 00:22:02.160
There what kind of company?
00:22:02.480 --> 00:22:10.880
That was before when I set up all kinds of small internet initiatives, eBay store, actually store doing affiliate marketing.
00:22:10.960 --> 00:22:13.039
It wasn't really uh picking up.
00:22:13.119 --> 00:22:17.680
I was this was like prior to the 18 18 years ago before you learned about Google.
00:22:17.920 --> 00:22:18.240
Okay.
00:22:18.720 --> 00:22:27.759
So I started hustling in a way, and and some uh HR recruiter said there's this gaming company that's looking for a PPC person, not with a lot of experience.
00:22:28.000 --> 00:22:29.839
I guess you would call a junior today.
00:22:30.079 --> 00:22:30.720
Yeah.
00:22:30.960 --> 00:22:39.119
And I got there, the guy interviewed me, and um, you know, I told him, look, uh, I don't bring a lot of experience.
00:22:39.359 --> 00:22:41.359
Um let's do something like this.
00:22:41.440 --> 00:22:42.480
Pay me the basic.
00:22:42.799 --> 00:22:46.160
See what I bring to the table because I was already learning a lot by myself.
00:22:46.880 --> 00:22:50.000
And if you like it, we can increase the uh the payment.
00:22:50.720 --> 00:22:51.359
So we'll see.
00:22:51.440 --> 00:22:52.240
And so you know what?
00:22:52.319 --> 00:22:53.200
I like this attitude.
00:22:53.279 --> 00:22:53.519
You're right.
00:22:54.799 --> 00:22:56.480
And uh I let I lend it.
00:22:56.799 --> 00:22:58.240
You should get paid per click.
00:22:58.400 --> 00:23:00.160
Yeah, that's like a performance basically.
00:23:00.480 --> 00:23:01.119
Right, right.
00:23:01.759 --> 00:23:02.480
So what happened?
00:23:02.880 --> 00:23:13.119
The reason I'm telling this is because I found myself managing a 300,000 pound uh account for a bingo campaign and bingo, yeah.
00:23:13.680 --> 00:23:15.039
Like a game, the game bingo.
00:23:16.240 --> 00:23:17.599
UK bingo, it's gambling gaming.
00:23:17.839 --> 00:23:21.680
It's it's uh it's a that's like a thing in UK, like of course gambling bingo?
00:23:21.920 --> 00:23:22.160
Cool.
00:23:22.400 --> 00:23:23.359
Okay, I didn't know that.
00:23:23.440 --> 00:23:24.160
That's so interesting.
00:23:24.559 --> 00:23:26.480
It's a ridiculously massive thing in the UK.
00:23:26.640 --> 00:23:27.039
Betting?
00:23:28.240 --> 00:23:33.119
It's like the Monte Carlo casino, but in Europe of the online gaming and gambling.
00:23:33.519 --> 00:23:33.759
Got it.
00:23:34.400 --> 00:23:38.559
The number of British citizens who blow their paycheck on the next soccer game would blow your mind.
00:23:38.799 --> 00:23:39.119
Really?
00:23:39.279 --> 00:23:39.599
Yeah, yeah.
00:23:39.759 --> 00:23:45.680
I saw someone with like an app that they were like betting on who was gonna win, like the games, like it's so interesting.
00:23:46.000 --> 00:23:48.319
Yeah, so uh so so what do you suggest?
00:23:48.559 --> 00:23:50.000
Hang on, hang on, just to go finish.
00:23:50.079 --> 00:23:50.720
Yeah, yeah, yeah.
00:23:51.039 --> 00:23:58.319
So that eventually started the trajectory to turn into like streamlined at 18 years uh onwards.
00:23:58.720 --> 00:24:00.319
I've worked there for a few years.
00:24:00.400 --> 00:24:08.079
I actually created a business of my own with a chatting platform that was pop, you know, these were the early days of Tinder and things like this.
00:24:08.240 --> 00:24:10.480
So I played the game in a lot of ways.
00:24:10.799 --> 00:24:12.079
So you had your own dating app?
00:24:12.240 --> 00:24:13.839
Kind of like a chatting app.
00:24:14.000 --> 00:24:14.160
Yeah.
00:24:18.000 --> 00:24:25.359
Um it's it gradually got on from there because I service people for agent.
00:24:25.759 --> 00:24:41.359
I was working in agencies, I was my own agency, I had my own businesses, so it gave me a big holistic view of all of the things, but the core was always Google Ads and uh Facebook ads because I started uh in that company when Facebook just literally started their ad platform.
00:24:42.079 --> 00:24:42.880
That's what I'm saying.
00:24:43.039 --> 00:24:46.319
Yeah, so fast forward again now.
00:24:46.640 --> 00:24:50.079
I I was involved in the real estate uh niche a lot.
00:24:50.400 --> 00:24:57.920
Um recently I was uh like a fractional CMO of a wholesaling company based out of South Beach.
00:24:58.880 --> 00:25:03.440
And um the core was always revolving around Google and meta-ads.
00:25:03.599 --> 00:25:30.480
So the service that I do in my my operation, which is called iSolution, is dealing with Google ads and meta ads, but with a very important twist, which I tell everybody that that I meet, it comes with a marketing consultancy and a marketing strategy because everybody in 2026 from India, Bangladesh, and Pakistan and your next door neighbor who is 18 years old, can run campaigns.
00:25:30.559 --> 00:25:35.519
You just log in into Chat GBT, you ask a few questions, you press buttons, and there you go, you have a campaign.
00:25:36.079 --> 00:25:55.279
But what they don't understand or can give you is like the holistic understanding of like how to write ads that actually sell, actually convert and the whole customer journey from the click to the ad to the landing page to your CRM and the sales and understanding this whole thing to make it better.
00:25:55.519 --> 00:26:00.000
So would you recommend that someone spend hours learning how to do it on their own or hire a professional?
00:26:00.720 --> 00:26:06.640
If they really want to do it on their own and eventually have this as their skill, sure.
00:26:07.440 --> 00:26:15.599
See, I need I need to hire a professional, I need to hire you because clearly this conversation before we got on the podcast, I was like, what is going on?
00:26:16.000 --> 00:26:17.759
Tell them about what happened before this podcast.
00:26:18.079 --> 00:26:20.480
Yeah, I had it's it's crazy ironic.
00:26:20.720 --> 00:26:25.359
I have been running an ad for quite some time, and I the graphic was beautiful.
00:26:25.440 --> 00:26:28.480
I'm advertising the space, it was the wording's great.
00:26:28.640 --> 00:26:33.359
I mean, everything's perfect, except I had no target audience, like whatsoever.
00:26:33.440 --> 00:26:34.000
Like no one.
00:26:34.079 --> 00:26:41.039
I didn't even know that that was an option to initiate, whether it be business owners or how did he find it out?
00:26:42.079 --> 00:26:43.119
You showed me.
00:26:45.680 --> 00:26:50.799
So like I I I didn't know, I just knew I had to, because everyone said, Oh, run ads.
00:26:50.880 --> 00:26:53.519
And I I think have has really it's like starting a podcast.
00:26:53.599 --> 00:26:54.720
No, it's like people.
00:26:55.039 --> 00:26:59.039
But you were you were actually like in meta suite, or were you just like boosting your meta suite?
00:27:02.319 --> 00:27:03.279
No clue what I was doing.
00:27:03.359 --> 00:27:09.839
It's been running forever, and I'm like wasting money, not I've actually seen your ads.
00:27:10.640 --> 00:27:13.920
I didn't want to click on them because I didn't want to cost you any money, you know what I mean?
00:27:14.079 --> 00:27:17.039
But they have come to I have seen them.
00:27:17.359 --> 00:27:23.599
The cool part about it is they're beautiful, but the the capturing part, the receiving part is where I I missed the point.
00:27:23.920 --> 00:27:24.880
I was in that conversation.
00:27:25.039 --> 00:27:29.920
You didn't you weren't capturing like the data, so you didn't know you don't know what was happening.
00:27:30.160 --> 00:27:32.079
So like were you getting like good impressions?
00:27:32.240 --> 00:27:33.680
Were you getting like a my website?
00:27:34.000 --> 00:27:36.400
A click rate getting my click rate from my website.
00:27:36.559 --> 00:27:39.599
So we were doing like page views or were you doing like clicks?
00:27:39.920 --> 00:27:42.240
No, she did the website, she did a website campaign.
00:27:42.559 --> 00:27:43.279
A website campaign.
00:27:43.359 --> 00:27:44.960
So you're doing like page views, right?
00:27:45.039 --> 00:28:00.880
So it didn't convert to anything because I didn't have the landing page to capture their info because I was like, oh, I don't want people to feel because in my mind, like an idiot, I'm like, oh, I don't want people to feel like they have to see this and enter their info, even though I do that and people get my info and I do it all the time.
00:28:00.960 --> 00:28:02.400
But I'm like, why would I do that to other people?
00:28:02.480 --> 00:28:07.920
But there's also another thing that was important, that's kind of like my free trip tip of the day.
00:28:08.720 --> 00:28:12.000
She was running it all across the the network.
00:28:12.400 --> 00:28:17.759
So she was running it with the audience network, not just Facebook and Instagram on all of their settings.
00:28:18.400 --> 00:28:27.920
So her click cost, uh sorry, or a result cost or whatever that was, I think uh from the brief uh check on the day was like less than a dollar.
00:28:28.160 --> 00:28:30.480
That is usually a bad audience.
00:28:30.799 --> 00:28:34.480
Like it's not well when your click rate is less than a dollar.
00:28:35.519 --> 00:28:36.640
No, it's like the cost per.
00:28:36.880 --> 00:28:39.279
I think it was correction.
00:28:39.920 --> 00:28:40.880
The CPA is what you're saying.
00:28:41.920 --> 00:28:43.920
Which means the people that she sent over to website.
00:28:44.079 --> 00:28:46.799
This is this doesn't show a quality audience.
00:28:47.519 --> 00:28:51.039
These platforms are not uh not stupid.
00:28:51.119 --> 00:28:59.839
It's like they cost the thing based on the average market rate and usually leads this business probably around fifteen to twenty dollars at a minimum.
00:29:00.559 --> 00:29:00.960
Right?
00:29:01.839 --> 00:29:06.880
Like qualified ones, like really good ones, like ones that really are gonna make a sale.
00:29:07.200 --> 00:29:14.559
So were you targeting like a certain uh I put everybody Were you doing like 20 like a certain radius from your location?
00:29:14.960 --> 00:29:15.839
What was like the radius?
00:29:16.079 --> 00:29:21.920
Like Palm Beach County into Broward, like North Palm into like the whole like Palm Beach County.
00:29:22.319 --> 00:29:26.000
So you're picking like Del Rey and then 25 miles out of Del Rey?
00:29:26.319 --> 00:29:27.359
Is that how you were doing it?
00:29:27.680 --> 00:29:28.000
Okay.
00:29:28.240 --> 00:29:40.799
Because I mean I'm learning also, like my for for like the events that I do, I I just relied on like word of mouth and like my email that I would remind people about it, and I would get like a shitload of people, right?
00:29:41.039 --> 00:29:42.000
But you're a pro with this.
00:29:42.240 --> 00:29:46.400
I'm like just I'm gonna completely that's like how it starts.
00:29:46.720 --> 00:29:49.519
I mean you're wasting your money like all knowledge has to assume.
00:29:49.680 --> 00:29:50.480
You have to learn something.
00:29:50.720 --> 00:29:54.880
Yes, but but like someone's gonna be able to do that.
00:29:55.039 --> 00:30:00.720
But you had to give you realize that you should hire someone, so like that's the trick.
00:30:01.759 --> 00:30:08.559
Unless you have the time to like sit and like learn, you need to like, you do need to hire someone that knows better.
00:30:08.799 --> 00:30:12.079
I take the approach of like, I'm gonna learn how to do this.
00:30:12.319 --> 00:30:19.359
Like, I went into meta and I was like completely um I was uh intimidated by it.
00:30:19.519 --> 00:30:20.799
It was like a spaceship.
00:30:20.960 --> 00:30:26.400
I call it a spaceship, and I was like, I will not let any software ever dominate me.
00:30:26.559 --> 00:30:29.839
I will completely learn how to use this thing, right?
00:30:30.319 --> 00:30:31.599
So far, so good.
00:30:31.680 --> 00:30:37.039
But I mean, if you don't have the time or maybe you're not technologically inclined, right?
00:30:37.200 --> 00:30:38.079
That could be another thing.
00:30:38.240 --> 00:30:41.599
Then obviously it makes sense to like to hire someone to do it for you.
00:30:48.720 --> 00:30:49.599
The technology's not a good thing.
00:30:50.000 --> 00:31:00.960
That's the question is what either you should do something or hire a professional to do it is right the time I spend doing this, cut is there something I would have been doing instead that would have been producing more income for me, right?
00:31:01.039 --> 00:31:04.799
And if that's the answer, if you would have just been chilling on the beach or shelling at home, then go learn it.
00:31:04.880 --> 00:31:09.039
But if you would have like been doing something that makes you more money, right, get someone else to do it.
00:31:10.000 --> 00:31:14.000
I'll tell you there's several things that you brought, and all of them are valid.
00:31:14.160 --> 00:31:20.000
And um for example, in in my agency, what I do is there's two main types of services.
00:31:20.079 --> 00:31:25.519
It's one is a done for you model doing everything for you from start to finish, and all of that, including the consolidant.
00:31:26.079 --> 00:31:35.119
But we also have like uh uh consultancy by hours, like uh kind of like a guiding for people who want to match themselves and not sure about their settings.
00:31:35.200 --> 00:31:48.640
And I think you know, this kind of thing is good for people that you know like Abe that wanted to know it, just can get some pointers kind of like coaching, yeah, you know, and it's uh it's good, there's no problem about it.
00:31:49.200 --> 00:31:55.599
You know, what I can see in 10 minutes, you know, somebody will take long ten hours to see because they just don't know where to look at it.
00:31:56.000 --> 00:31:58.480
What do most do you find of your client base?
00:31:58.640 --> 00:32:04.960
Do most people choose, do most people go for the coaching thing, or do most people just like have it knowing like I don't need to think about this.
00:32:05.440 --> 00:32:06.640
I'm sure most people don't want to deal with it.
00:32:06.960 --> 00:32:07.920
Most people don't want to deal with it.
00:32:08.559 --> 00:32:10.880
It's like a lot, it's intimidating.
00:32:10.960 --> 00:32:11.279
Yeah, it is.
00:32:11.599 --> 00:32:17.839
I'll give you for a case study soon, but uh, for example, a plumber, he's not gonna do it himself.
00:32:17.920 --> 00:32:22.480
It's it's like it's it's just he doesn't have time, he doesn't have the mental capacity to do it.
00:32:22.559 --> 00:32:24.319
It just doesn't it doesn't work.
00:32:24.480 --> 00:32:39.599
There's a lot of people that need to be hustling and get their business up that I find people in different stages of their business, whether they are starting up, maybe they're in the next phase of growing bigger than their networking, or they have a robust business and they just want to diversify.
00:32:40.160 --> 00:32:42.640
Everything uh can stick into that.
00:32:43.279 --> 00:32:56.000
And it really is if there's people that give up on the the get-go, and there's people who did what you did burn themselves by a trial and error and understand, okay, I really it doesn't work.
00:32:56.079 --> 00:32:56.640
I don't know why.
00:32:56.720 --> 00:32:58.160
Maybe I'll find somebody that knows.
00:32:58.240 --> 00:33:00.079
So yeah, that's that's a great place to be in.
00:33:00.319 --> 00:33:07.519
So if I as a business owner wanted to um you charge by the hour, like how do I for the consultancy?
00:33:08.000 --> 00:33:09.440
I call it the hold your hand model.
00:33:09.519 --> 00:33:16.480
It's like it's like you can purchase hours, and I have a bank of four to eight hours that reduces the the cost.
00:33:16.720 --> 00:33:17.839
Depends on the need.
00:33:18.079 --> 00:33:20.319
Sometimes just one hour can fix your whole thing.
00:33:20.559 --> 00:33:21.920
Wow, that's amazing.
00:33:22.160 --> 00:33:25.839
So I was gonna say, do you market digitally?
00:33:26.000 --> 00:33:32.480
Like how do people find you the same way that you so I was bumping up my thing in a lot of ways.
00:33:32.559 --> 00:33:40.079
I was like really doing it without any uh let's I only started really methoditizing this recently, like in the last two years.
00:33:40.400 --> 00:33:44.240
So networking events is by far the best thing to get.
00:33:44.319 --> 00:33:51.680
Uh thing, for example, now uh it it really creates uh let's say a faster interaction.
00:33:52.079 --> 00:33:57.359
Like, for example, ever coming coming here and visiting your networking events on the other ones.
00:33:57.519 --> 00:34:02.559
I just like went like weekly, like to to two, three sales calls, just like that.
00:34:02.640 --> 00:34:04.720
And people I never saw that is great.
00:34:05.039 --> 00:34:06.319
And it keeps on going.
00:34:06.720 --> 00:34:14.400
I also ran uh ads for myself, for example, a niche that I wanted to crack into, so I I ran uh campaigns, I chose like the location.
00:34:14.480 --> 00:34:19.119
I wanted to get some Canadian mortgage brokers, so I ran a campaign to that and got my own leads.
00:34:19.280 --> 00:34:21.840
It's uh it's I you can be that specific.
00:34:21.920 --> 00:34:23.599
I want Canadian mortgage brokers.
00:34:24.000 --> 00:34:24.480
Of course.
00:34:24.639 --> 00:34:25.599
That's insane.
00:34:25.760 --> 00:34:26.079
Of course.
00:34:29.920 --> 00:34:30.639
For the profession.
00:34:30.719 --> 00:34:32.639
Yeah, but that's how specific you can.
00:34:33.039 --> 00:34:37.519
Yeah, because think about it this way a person joins into Facebook and he writes down some of them, write down one.
00:34:37.920 --> 00:34:41.760
It used to be more specific, but they changed a lot of the like a lot of their options.
00:34:42.079 --> 00:34:47.360
Does it get more expensive the more targeted you get, or does it get cheaper because in a way yes?
00:34:47.440 --> 00:34:58.400
But again, that's why I'm saying where your marketing vision should be put into place because the lead could be more expensive, but your cost per deal acquisition would be lower.
00:34:58.559 --> 00:34:58.880
Yeah, yeah.
00:34:59.199 --> 00:35:08.159
So fine, you're gonna get five, you're gonna get 10 leads, they're gonna cost you five dollars, fifty dollars, and you're gonna get three leads that cost you twenty dollars each, but you're gonna score two deals out of that.
00:35:08.320 --> 00:35:09.280
So which one is better?
00:35:09.519 --> 00:35:09.840
True.
00:35:10.079 --> 00:35:16.559
Yeah, I mean, and it and and a lot of what I've learned about Meta is it is a lot of trial.
00:35:16.719 --> 00:35:21.039
It is if you're going in there, like you have to like you have to commit yourself.
00:35:21.119 --> 00:35:26.079
You have to commit yourself, but you also have to like see like what works, what doesn't work.
00:35:26.159 --> 00:35:31.599
You have to change maybe a word here or change the targeted audience that you want.
00:35:31.840 --> 00:35:46.559
Um or um, and even so, like that's even not enough because sometimes you need to know like what happens in that particular city to understand what the probability of someone clicking on your stuff will ultimately be.
00:35:46.719 --> 00:35:55.280
So you know, so it's uh so you have to do like your own market research to some extent in conjunction with running ads is what I is what I feel.
00:35:55.679 --> 00:36:08.800
So I don't wanna repeat myself again, but the thing is that again, this is where strategizing comes into place because you're at the end of the day, it's not just clicks, it's real people that you're gonna speak to and you're gonna sell your service to.
00:36:09.440 --> 00:36:20.000
So the way that you're thinking about it in advance and creating and tailoring the ads in a way that will represent you and attract these people is critical.
00:36:20.239 --> 00:36:26.320
And also, you know, if you're a new business and you don't know your cost per deal and all of that, you need to figure this stuff out.
00:36:26.400 --> 00:36:33.119
And I can be the best uh marketing consultant you'll ever have, but it still doesn't matter if you still are figuring out your stuff.
00:36:33.199 --> 00:36:37.440
So it's a never-ending game of what stage you are and what it is.
00:36:37.519 --> 00:36:44.559
So you always need to think about the client, where he is, what he what he's doing, and what he's trying to achieve.
00:36:45.519 --> 00:36:51.920
If you got a dialed-in thing, maybe you just need a really good representation and a really good targeting, and that can solve your problem.
00:36:52.400 --> 00:36:56.639
You're talking about like it's important to know like what to write, right?
00:36:56.960 --> 00:37:02.639
We're not talking about like the we're talking about like the images with writing on them, that's one thing.
00:37:02.800 --> 00:37:14.559
Then you have your call to action, which is like where people are gonna click, but like the summary, when people click on the ad and they want to read the text before they actually go anywhere else.
00:37:14.800 --> 00:37:23.599
What is your suggestion for amplifying that in a way where there's gonna be a really big probability of people actually um clicking?
00:37:24.079 --> 00:37:26.000
Here's my other tip of the day.
00:37:26.159 --> 00:37:31.280
And that's that's that's amazingly programmatic yet very effective.
00:37:31.519 --> 00:37:38.159
If you want to win in a market, one of the easiest ways to do it is check out what's already running and successful in your market.
00:37:38.960 --> 00:37:45.760
So you see, let's say I was running a bookkeeping, I just did uh bookkeeping uh research for a presentation I'm doing for uh bookkeeper.
00:37:47.360 --> 00:37:56.639
Um it's like you're trying to find people that do similar things, what's running for them, and find out somebody that's running an ad for one year or two years.
00:37:56.800 --> 00:37:58.719
That probably means that it brings something.
00:37:58.880 --> 00:38:01.199
Okay, you stop your ad because it didn't work.
00:38:01.440 --> 00:38:04.639
But if somebody runs it for one year or two years, maybe it works.
00:38:04.880 --> 00:38:08.559
So you're crystallizing the entire idea and you just make a better version of it.
00:38:09.199 --> 00:38:09.440
Okay.
00:38:09.599 --> 00:38:11.760
And uh I love the way you think.
00:38:11.920 --> 00:38:17.360
Yeah, I'm just like listening, and it's so methodical because I think methodically too, it's just gonna go as my middle name.
00:38:17.519 --> 00:38:19.519
Have you read Sun Tzu's Art of War?
00:38:19.920 --> 00:38:20.880
Actually, I have not used it.
00:38:21.599 --> 00:38:23.360
I have the book, but I haven't read it, yeah.
00:38:23.679 --> 00:38:36.000
It it's just like it's giving me a lot of flashbacks that just the way he's thinking, like, know yourself, know where you're strong, know where you're weak, look at what your enemy is doing that's working, take it and just do it slightly better or cheaper.
00:38:36.159 --> 00:38:39.599
Like clean, efficient there, isn't there a way?
00:38:39.679 --> 00:38:43.760
There's a way you can go in and look at someone's like Facebook page and then see like one of ads.
00:38:45.519 --> 00:38:46.719
Google transparency too.
00:38:47.119 --> 00:38:47.519
It's all there.
00:38:48.000 --> 00:38:49.280
It's all there, ready to go.
00:38:49.599 --> 00:38:51.840
How do people find you as we as we wrap up?
00:38:51.920 --> 00:38:53.119
How do people find you?
00:38:53.519 --> 00:38:58.960
So, first of all, I'm going to a lot of networking meetings until I fly back to Sydney.
00:38:59.199 --> 00:39:08.559
Um I don't know how you publish this, but I can give you the the the links and a profile of my website, my LinkedIn uh profile, my phone number and my email.
00:39:08.800 --> 00:39:13.119
What's your number or for email for anyone that's watching or listening and maybe want to try it down?
00:39:13.920 --> 00:39:17.360
Uh if you have WhatsApp, I'm always uh there, always accessible.
00:39:17.440 --> 00:39:22.960
That's in plus 972-54-7564-833.
00:39:23.920 --> 00:39:29.119
My local phone number in the US is 704-313-8764.
00:39:30.000 --> 00:39:45.360
You can reach out to me and email at yog yog at i-solutions.pro, which is uh also the domain that you can search uh online that starts with agency.isolutions-pro.
00:39:46.559 --> 00:39:49.519
Um I guess that's pretty much it.
00:39:49.599 --> 00:39:53.679
In socials, I post mostly life things, not really the work things.
00:39:53.760 --> 00:39:55.519
I have a LinkedIn profile with my name as well.
00:39:55.760 --> 00:39:57.599
Yogiv Lifchin.
00:39:57.840 --> 00:39:59.760
L-I-F-C-A-G-I-N.
00:40:00.559 --> 00:40:01.039
I love this.
00:40:01.119 --> 00:40:13.679
I I think this is extremely valuable information as we are all entrepreneurs and business owners here, and I think this episode is gonna get a lot of hits and you might get a lot of business, including me, because I might talk to you after afterwards.
00:40:14.079 --> 00:40:14.639
No, no problem.
00:40:14.880 --> 00:40:15.840
I'm I'm here, you know.
00:40:15.920 --> 00:40:17.920
If I like you and we I have time, I work with you.
00:40:18.159 --> 00:40:18.639
This is great.
00:40:19.039 --> 00:40:20.480
This has been that's how it is.
00:40:20.639 --> 00:40:25.360
Yeah, and and networking is By the way, by the way, there's people I don't like, so I don't work with them.
00:40:25.920 --> 00:40:26.400
Same here.
00:40:26.639 --> 00:40:27.280
Oh, same here.
00:40:27.519 --> 00:40:28.719
I think we all yeah.
00:40:28.880 --> 00:40:36.079
I think the discretion as an entrepreneur to be able to work with people you love and to be able to be around people you love and work with people.
00:40:36.159 --> 00:40:37.679
It's it's a it's a great thing.
00:40:37.840 --> 00:40:41.280
And this has been another episode of the PB and J Show.
00:40:41.519 --> 00:40:42.239
Super informative.
00:40:42.400 --> 00:40:42.880
I love this.
00:40:42.960 --> 00:40:45.119
Thank you so much for sharing with you so much.
00:40:46.159 --> 00:40:46.480
Obsession.
00:40:46.719 --> 00:40:47.280
I'm obsessed.
00:40:47.519 --> 00:40:49.199
We'll catch you guys on our next show.
00:40:49.280 --> 00:40:50.559
I'm Gabe the Beast.
00:40:50.960 --> 00:40:51.760
J9, Stella.
00:40:52.880 --> 00:40:53.679
You'll give the pro.
00:40:54.079 --> 00:40:55.360
See you guys soon.
00:40:56.559 --> 00:40:58.800
And just like that, we're done.
00:40:58.960 --> 00:41:00.960
But don't worry, we'll be back.
00:41:01.280 --> 00:41:04.639
If you laugh, learn something, or just enjoy the chaos.
00:41:05.280 --> 00:41:11.760
Go ahead and follow and subscribe, and leave us a review on Apple Podcasts, Spotify, or whenever you're tuning in.
00:00:00.160 --> 00:00:09.199
And just like that, if you're here, welcome to the TB and J podcast, where things get a little messy, a little bold, and definitely not fucking boring.
00:00:09.519 --> 00:00:16.559
We're starting up some real talk, some hot takes, some conversations we probably shouldn't have, but we're having them anyway.
00:00:16.800 --> 00:00:17.679
So settle in.
00:00:17.839 --> 00:00:18.960
This is TB and J.
00:00:19.120 --> 00:00:20.399
Help us save the whale.
00:00:22.000 --> 00:00:26.160
Alright, we are back, and what a fitting end to the World Cup.
00:00:26.800 --> 00:00:33.439
So, first of all, and I'm annoyed because Argentina shouldn't have been there in the first place.
00:00:33.520 --> 00:00:38.560
They should have lost to Egypt, and then it should have been some form of Egypt versus England.
00:00:38.640 --> 00:00:40.799
And if Egypt beat our ass, that that's okay.
00:00:40.880 --> 00:00:48.880
And then Egypt, Egypt, Spain would they probably still would have lost to Spain because Spain's ridiculous, but it should have, I think it should have been more like that.
00:00:49.039 --> 00:00:52.399
But man, what a what a what entitled little bitches.
00:00:52.640 --> 00:00:53.359
Like what?
00:00:53.520 --> 00:00:58.560
Like you start a fight when you lose, like like, and it's funny because everyone's like, not surprised.
00:00:58.719 --> 00:01:00.079
This is what they do.
00:01:00.399 --> 00:01:01.759
And Spain won what?
00:01:01.920 --> 00:01:07.359
How many goals before and they weren't even recognized before when we were as we were watching the game, right?
00:01:07.680 --> 00:01:11.519
Like flag or this or that, and it they should have scored.
00:01:11.760 --> 00:01:12.719
Let me tell you something.
00:01:12.879 --> 00:01:21.680
There we always used to say, we always used to say, and I know they won before, but we always used to say you can always tell people who are new to winning, or people who like behave like they're new to winning.
00:01:21.920 --> 00:01:25.680
When you're used to like winning and you win again, you're like, all right, like cool, one more trophy.
00:01:25.840 --> 00:01:32.959
But when you're like new to winning and new to having a winning mindset, and then you lose and act like a like a bitch, like a sore loser.
00:01:33.120 --> 00:01:34.000
Yeah, you shouldn't be winning.
00:01:34.079 --> 00:01:36.640
Now, I'm the worst loser in the world at everything, right?
00:01:36.799 --> 00:01:37.920
You're a big sore loser.
00:01:39.040 --> 00:01:40.640
Like, but two minutes later, I'm like over it.
00:01:40.719 --> 00:01:48.079
Or like, and just no, what it is is if I lose something and I feel like it was because of something I did wrong, I'm just very hard on myself.
00:01:48.159 --> 00:01:49.599
Like, how could you fuck that up?
00:01:49.840 --> 00:01:52.480
Like, how did you snatch defeat from the jaws of your life?
00:01:52.719 --> 00:01:54.000
You're too hard on yourself.
00:01:54.319 --> 00:01:57.840
No, but I mean, I didn't really watch the game, right?
00:01:58.000 --> 00:02:00.000
But I heard what happened.
00:02:00.239 --> 00:02:18.400
It was very tight for um and then I was spoken speaking to a lot of like my uh Latino friends, and they're like, Yeah, like the Argentinians, they like think they're like European and not Latinos, and they have like this like attitude, and I was like, I don't even know anything about this, right?
00:02:18.560 --> 00:02:19.199
I'm like, whatever.
00:02:20.719 --> 00:02:21.680
Delicious steak, right?
00:02:22.000 --> 00:02:32.159
And incredible women, but like to see how they were like uh like fighting people, and like you could tell that they were like insecure.
00:02:32.800 --> 00:02:52.000
Yeah, it's just like it's just entitlement, and and it is because I think, at least from what I understand, and this isn't my culture necessarily, but Spain has always felt like it's like the superior Spanish-speaking country because we started it, and these fucking brown people in South America who speak our language, second-class citizens, garbage compared to us, right?
00:02:52.159 --> 00:02:53.919
Like that that's like commonly been the thing.
00:02:54.000 --> 00:02:56.400
Like, they don't even speak Spanish probably, they use the wrong words.
00:02:56.639 --> 00:02:59.120
Like, Argentina is taking on that mentality.
00:02:59.199 --> 00:03:06.800
And the funny thing is, like, it's mage Spain's kind of shitty for like doing that because it's like, well, you forced the language on them in the first place, right?
00:03:07.280 --> 00:03:12.960
But like for another country, like that's like if what you and Spain's been pretty shitty for a lot of things.
00:03:13.039 --> 00:03:14.639
I mean, look at the Spanish Inquisition.
00:03:14.800 --> 00:03:18.080
So, yeah, I mean, like, they don't pay their way through NATO, that's a whole other story.
00:03:18.319 --> 00:03:23.919
So, for me, I'm I'm someone who is like I tend to be a minority on this.
00:03:24.080 --> 00:03:28.080
If your ancestors did something, I tend to not hold you responsible.
00:03:28.159 --> 00:03:29.599
Like, how could your country have done?
00:03:29.759 --> 00:03:34.800
And except for England, I hold us responsible for our colonialism because that's like accountability.
00:03:34.960 --> 00:03:37.199
But yeah, but that was like the trend back then.
00:03:37.439 --> 00:03:43.199
That was like all the countries are doing Portugal, Spain, like Yeah, but England kept doing it until like the 1900s.
00:03:43.360 --> 00:03:48.639
They only actually gave up their colonies because they got their entire infrastructure destroyed in World War II and they had to rebuild everything.
00:03:48.800 --> 00:03:49.199
They massive.
00:03:49.520 --> 00:04:09.280
If not for that, they would have kept they would have kept like even the Bahamas when we got independence, like there was such a backlash against all the British expatriates there, one of whom was my father who like was getting deported and had to flee the Bahamas that like that's how badly I mean a lot of a lot of countries were doing a lot of shitty things back then, you know.
00:04:09.439 --> 00:04:11.280
It wasn't just Europe, you know.
00:04:11.360 --> 00:04:18.160
So yeah, but Spain has continued this tradition of treating its South American counterparts as like less than I guess.
00:04:18.319 --> 00:04:18.720
I don't know.
00:04:18.879 --> 00:04:20.000
I don't know particularly.
00:04:20.079 --> 00:04:26.480
I mean, uh can you give us like an example of like things they've actually done, or or is this just based on like conversations you've had with?
00:04:26.879 --> 00:04:30.319
So if you speak to people who are who are from Spain, right?
00:04:30.879 --> 00:04:39.759
They they will, and I'm this isn't every Spanish person that's ever lived, but there's an air of we speak the proper Castilian Spanish.
00:04:39.920 --> 00:04:47.600
We are I mean I I guess I mean it's like I guess it's like British people are like we speak the like the Queen's England, the the Queen's English, like whatever.
00:04:48.160 --> 00:04:49.920
Does Portugal do that to Brazil?
00:04:50.160 --> 00:04:51.279
Yeah, it does it?
00:04:51.519 --> 00:04:52.720
Okay, yeah, they do.
00:04:54.639 --> 00:04:56.399
I mean, it's like to be gin, yeah.
00:04:56.800 --> 00:05:01.040
Yeah, I mean I guess it's like a uh maybe it's just an overall European thing.
00:05:01.120 --> 00:05:04.399
Like they think it is that maybe it's just an attitude that they have, you know.
00:05:04.560 --> 00:05:09.360
Like I hear you go to France and like the French are like assholes to people, so like I don't know.
00:05:09.600 --> 00:05:10.160
We have a guest.
00:05:10.240 --> 00:05:10.879
This is so cool.
00:05:10.959 --> 00:05:12.160
Let's weigh on this guest.
00:05:12.639 --> 00:05:14.079
You speak Portuguese?
00:05:14.319 --> 00:05:16.480
I was in uh both Brazil and Portugal.
00:05:16.639 --> 00:05:21.680
Okay, oh you live this I can get by in some weird way with Portuguese.
00:05:21.839 --> 00:05:22.000
Yeah.
00:05:22.480 --> 00:05:23.759
I had a Brazilian girlfriend also.
00:05:24.000 --> 00:05:26.560
How did you find that the two countries were different?
00:05:27.360 --> 00:05:29.040
It's uh eons of difference.
00:05:29.199 --> 00:05:40.720
Like Portugal was a sinking ship in Europe, especially after their economic crisis, and Brazil could be the next USA, but they're just so corrupt and uh they have 80% of poverty.
00:05:42.319 --> 00:05:44.000
I'm kind of like jumping ahead on myself.
00:05:44.079 --> 00:05:47.759
I've just been in 80 countries because uh my business is location in the right.
00:05:47.920 --> 00:05:48.639
No, we want to hear this.
00:05:48.879 --> 00:05:49.759
Yeah, oh yeah, yeah.
00:05:50.399 --> 00:05:54.079
So yeah, and tell us your name and your business, by the way.
00:05:54.160 --> 00:05:56.079
Let's let's uh introduce our beautiful guest.
00:05:56.240 --> 00:05:56.480
Go ahead.
00:05:57.040 --> 00:05:57.279
Thank you.
00:05:57.360 --> 00:05:59.040
I'm uh thank you for the compliment.
00:05:59.120 --> 00:06:02.720
I don't consider myself that beautiful, but if a woman says, The hair, it's all about the long hair.
00:06:03.600 --> 00:06:04.720
So my name is Yogev.
00:06:05.439 --> 00:06:10.879
I'm originally from Israel, and like I said, I'm location independent, so I'm located sometime in the year here.
00:06:11.519 --> 00:06:14.879
My partner is from Australia, so I we came from Sydney to here.
00:06:15.360 --> 00:06:15.759
Oh, cool.
00:06:15.920 --> 00:06:18.560
And I've been in Israel and residing in Krakow as well.
00:06:18.639 --> 00:06:20.560
Yeah, I know it's a mishmash, but that's the truth.
00:06:21.199 --> 00:06:24.720
Um, for seven years.
00:06:27.120 --> 00:06:32.319
Great rising country, great things, a lot of aspects.
00:06:32.800 --> 00:06:34.319
You know, you were talking about Spain.
00:06:34.560 --> 00:06:54.480
Uh it's funny, people from Spain and Italy go to work in Krakow because I said it's easier for us to find jobs in Italian and Spanish in places like Poland and our original countries, which by the way, you didn't mention that, but they also have a really shitty uh like left-wing government right now in Spain, like highly corrupted to the left side.
00:06:54.639 --> 00:06:57.839
So there's no jobs, people don't can get jobs over there.
00:06:58.079 --> 00:07:01.600
But the it's interesting because you're like lean more left, right?
00:07:01.839 --> 00:07:03.439
Well, most of Europe leans left.
00:07:03.519 --> 00:07:09.040
Even even the most right wing in Europe may still be considered well, maybe not at this point, but would be considered more left.
00:07:11.360 --> 00:07:12.480
So they're hardcore fascists.
00:07:12.800 --> 00:07:19.759
Do you think that like the way the your Europeans run their economy is it really good or their society in general?
00:07:19.920 --> 00:07:25.120
Do you think it's good for like the people who look people who are are poor, I guess?
00:07:25.199 --> 00:07:38.000
Or it's it's in theory, everything is in theory, you know, because if you're you know, there's a saying like this okay, in Europe you pay a lot of taxes and you have a lot of social benefits, and US you pay less taxes, but you have less benefits.
00:07:38.480 --> 00:07:39.600
So which one's better?
00:07:39.759 --> 00:07:42.079
Like you live you live on both, right?
00:07:42.319 --> 00:07:44.079
So you experience both.
00:07:44.319 --> 00:07:47.759
I personally think that for 2026 it doesn't work at all.
00:07:47.839 --> 00:07:55.680
I think the world is super, super competitive, and there is like, especially in Europe, it's all inner competition all of the time.
00:07:55.759 --> 00:07:57.519
That's why Poland is growing.
00:07:57.920 --> 00:08:03.680
Because a lot of businesses set up their headquarters in Europe, for example, in places like Poland.
00:08:04.079 --> 00:08:06.240
They also have a really great labor force.
00:08:06.480 --> 00:08:18.000
Before one of the main reasons England wanted Brexit was all the Polish like plumbers and technicians who were coming and taking all the quote unquote British jobs, which is fucking stupid because the Poles are doing a better job anyway.
00:08:18.160 --> 00:08:22.160
It's like when England was like, Oh, the Pakistanis came and opened up all the 24-hour stores.
00:08:22.319 --> 00:08:26.800
Yeah, because you all used to close your store at fucking nine o'clock, but if someone needs something at 1am, right?
00:08:26.959 --> 00:08:28.959
Yeah, like they just didn't want competition.
00:08:29.360 --> 00:08:33.039
So, like if you don't have a job and you don't have any income, does the government take care of you?
00:08:33.279 --> 00:08:38.320
In Germany, for example, as far as I remember now, again, I'm not a social benefit expert.
00:08:39.519 --> 00:08:45.279
No, I know, but you know, like uh you've lived there, like if there's people with no jobs, does the government take care of them?
00:08:45.519 --> 00:08:50.480
Even when I live there, I'm I'm not really in their system, I'm self-employed, I'm got it, yeah, yeah.
00:08:50.720 --> 00:08:53.679
It's also country to country, got it, it's different for every country.
00:08:54.080 --> 00:09:08.879
Oh massively enjoying any social benefit that much over there, but uh they have it a lot more on the Western Europe, and that's why they have such huge immigration that really like to get these benefits.
00:09:09.919 --> 00:09:14.080
And there's a lot of uh backlash from right wing.
00:09:14.240 --> 00:09:24.080
Right wing is growing in Europe in masses, and parties that were considered very um extreme right become like the norm.
00:09:24.159 --> 00:09:28.960
And you can check out the the the results of the elections in different countries, yeah.
00:09:29.039 --> 00:09:33.200
Right, like France, Germany, and Holland, and you can see the trends are changing.
00:09:33.360 --> 00:09:34.080
They don't like that.
00:09:34.399 --> 00:09:40.480
And I wish there was like a balance, you know, because like you you want to make sure that society is taken care of, right?
00:09:40.639 --> 00:09:46.320
But at the same time, you don't want there to be anybody taking advantage of the system as well, you know.
00:09:46.399 --> 00:09:51.519
So it's it's like how do you find like this perfect balance in society and economy?
00:09:51.840 --> 00:09:53.440
I think a part of it is you have to go ahead.
00:09:53.519 --> 00:09:54.000
Sorry.
00:09:54.320 --> 00:09:56.399
You just have to man up to what you're doing.
00:09:56.480 --> 00:10:04.799
It's like, okay, you can give, but also try to keep uh that at bay because you know, if somebody comes as an immigrant, you know, Spain.
00:10:04.879 --> 00:10:06.960
Again, I'm uh not a fan of Spain's government.
00:10:07.120 --> 00:10:10.080
Spain's people could be great, football are great.
00:10:10.240 --> 00:10:10.960
They won.
00:10:11.279 --> 00:10:13.360
I didn't want them to win, but they run rightfully so.
00:10:13.519 --> 00:10:14.799
Yeah, their government's really messed up.
00:10:15.360 --> 00:10:16.000
You know what they did?
00:10:16.240 --> 00:10:17.120
And you can check it out.
00:10:17.200 --> 00:10:27.919
It's like they said uh if you're an illegal immigrant that was able to survive in uh Spain for six months without getting caught, we're giving you a citizenship.
00:10:28.399 --> 00:10:29.519
Now, this is absolutely insane.
00:10:29.840 --> 00:10:31.679
I don't think that's a bad thing, but go on.
00:10:32.320 --> 00:10:43.919
Well, uh look, Spain is in a place where a lot of people from everywhere around can cross some channel and just get there from North Africa and all of that, and it's really easy to do that.
00:10:44.399 --> 00:10:55.519
And just there's people who immigrate legally and it's cost, it costs money, and it's harder, and it's legit, and it's probably people who actually contribute a lot more to society.
00:10:56.480 --> 00:11:11.919
And I'm not saying that illegal immigrants can't do that, but let's say that I think a percentage is a really one-digit percentage of people who really make it out from you know being an illegal immigrant and coming from maybe maybe there were even criminals in their original country.
00:11:12.000 --> 00:11:12.559
You never know.
00:11:12.960 --> 00:11:13.840
How can you know?
00:11:14.320 --> 00:11:19.519
I think that I don't let me just say I don't agree with that.
00:11:19.840 --> 00:11:25.440
Uh I and I think you can see the reflection of it here, like the same argument about illegal immigration here.
00:11:25.519 --> 00:11:33.919
Like America has very cheap yes or yes, America's become less affordable, especially for like necessities like food, right?
00:11:34.000 --> 00:11:37.600
Like things have become hard to afford, and people are like, I have to choose between my medication and food.
00:11:38.080 --> 00:11:41.440
Get rid of all the illegal Mexicans and see how much food starts to cost.
00:11:41.759 --> 00:11:45.120
Once it isn't like food costs cheap here because the labor cost is so low.
00:11:45.279 --> 00:11:50.320
Once the labor cost goes up or no one's picking the food, watch what happens to the food prices.
00:11:50.639 --> 00:11:52.799
America's never had food insecurity.
00:11:53.120 --> 00:11:55.039
If you want crime will go insane.
00:11:55.120 --> 00:11:58.080
Once you like look at France when they rebelled against the king.
00:11:58.240 --> 00:12:01.679
When people start starving, they don't give a fuck anymore.
00:12:01.840 --> 00:12:06.159
Like there's if you don't have that basic need met, you don't the rule of law no longer applies.
00:12:11.519 --> 00:12:13.600
It is taking migrant workers up in droves.
00:12:13.679 --> 00:12:19.840
In fact, a lot of the farms in the middle of the country have had to shut down because the workforce stopped showing up because they were getting picked up.
00:12:20.080 --> 00:12:24.240
But the argument isn't whether we should get we should be getting rid of illegal immigrants.
00:12:24.480 --> 00:12:30.720
The our original argument was, you know, the way the economy is being run.
00:12:30.879 --> 00:12:34.000
Should we take care of people to what extent?
00:12:34.080 --> 00:12:35.519
And what is the happy medium?
00:12:35.840 --> 00:12:42.960
But what I'm what I'm saying is I don't want to revert back to like to deporting immigrants because that's not that's not the what we're talking about.
00:12:43.360 --> 00:12:52.240
Is about the economy because the idea is the idea is even when you have, and this is Europe as well, even when you have illegal immigrants, they tend to actually contribute net.
00:12:52.639 --> 00:12:54.399
If you look at the numbers, you could just look at the data.
00:12:54.559 --> 00:13:02.639
They contribute net positive to the economy because they tend to put into social services, but very rarely do they take out of social services.
00:13:03.279 --> 00:13:09.039
So they'll pay into most legal immigrants pay taxes, but very rarely do they they don't get social security.
00:13:09.759 --> 00:13:10.480
I think the opposite.
00:13:14.639 --> 00:13:16.080
The the numbers don't agree with that.
00:13:16.159 --> 00:13:18.399
And you can look, there's like tons of published data about this.
00:13:18.720 --> 00:13:18.879
Right.
00:13:19.039 --> 00:13:27.679
I mean, I'd rather I'd rather us have like uh uh a data uh analysis of things before we get into it, but this is just like a matter, a matter of opinion.
00:13:27.759 --> 00:13:32.559
It's like, what do you think would be the best situation for like a perfect utopia, you know?
00:13:33.039 --> 00:13:57.039
I'm simply saying mathematically, if the goal, if if you're saying your goal is to improve your economy, having a cheap labor force of whether legal or illegal immigrants who will do the call them bottom of the wrong jobs that no one wants to do, and then they're between either them or their employer are paying into the benefits that they're not taking out of ends up being net positive and keeps the cost of certain services for citizens low.
00:13:57.279 --> 00:13:57.440
Right.
00:13:57.679 --> 00:13:57.919
For me.
00:13:58.240 --> 00:13:59.759
But that that that's understandable.
00:13:59.919 --> 00:14:09.440
There's a lot, I'm sure there's a there's tons of of people who are who are not documented, who have an ITIN that are paying taxes and they're contributing to the system.
00:14:09.679 --> 00:14:12.080
But again, that that wasn't the original argument.
00:14:12.240 --> 00:14:21.519
The original argument is do we how when do we say it's enough to take when do we say, okay, how much should we really give this person?
00:14:21.679 --> 00:14:23.200
When is enough is enough?
00:14:23.360 --> 00:14:28.559
When do we say this person should contribute even more to society to society?
00:14:28.799 --> 00:14:32.000
What is but here's the problem that what is contributing more look like?
00:14:32.159 --> 00:14:32.720
What does that mean?
00:14:32.799 --> 00:14:34.480
I hear that, but what does that mean?
00:14:34.799 --> 00:14:51.279
It means um either paying more more taxes or or creating more jobs for other people or becoming entrepreneurs or um and a lot of that educating more people, thinking about I think that's a good idea.
00:14:51.360 --> 00:14:59.039
The same one sec the same way that when a lot of the packies came over to England, they were like able to open all their corner stores.
00:14:59.120 --> 00:15:03.200
So there was a path for immigrants to become business owners, right?
00:15:03.440 --> 00:15:05.600
And there's tons of immigrants that are business owners.
00:15:05.679 --> 00:15:05.759
Right.
00:15:06.000 --> 00:15:17.519
You have like here, you have uh the Latin community, you have the the Haitian community, you have the Brazilian community, you have all these different communities that have gigantic little empires everywhere.
00:15:17.919 --> 00:15:18.240
True.
00:15:18.320 --> 00:15:20.159
But my problem They are contributing though.
00:15:20.399 --> 00:15:21.120
They are contributing.
00:15:21.200 --> 00:15:40.480
My point is I feel like I I think that would be a good solution if there was a mechanism to make it easier for immigrants instead of coming here and working at Burger King or you know, whatever it is, like to establish their own business, their own small business, and hire their their the their compatriots, whether it's landscaping, whatever it is.
00:15:40.639 --> 00:15:42.480
I think that would be grew that would be great.
00:15:42.639 --> 00:15:46.799
I don't know that that mechanism really exists here, so it's hard because you can't tax them more.
00:15:46.879 --> 00:15:49.440
So now we're just gonna tax the lowest income people even more.
00:15:49.600 --> 00:15:50.399
Like that won't work.
00:15:50.480 --> 00:15:50.720
Right.
00:15:50.960 --> 00:15:53.440
But my problem is, and I lived in Europe.
00:15:53.679 --> 00:16:10.799
The problem I have is they don't make it easy for me to go as an American to set up a business in your like I have to obtain my I would have had to obtain my visa prior to leaving the United States, getting approved before even moving there.
00:16:11.039 --> 00:16:15.759
They don't make it easy for you to establish yourself as a foreigner.
00:16:16.000 --> 00:16:18.159
But yet people do the opposite.
00:16:18.320 --> 00:16:22.320
They come to America and they expect that, yeah, we're the land of opportunity.
00:16:22.480 --> 00:16:30.320
But just because you're from somewhere else doesn't mean we should give you handout and free money when other countries don't reciprocate and do the same for us.
00:16:30.639 --> 00:16:38.399
I think the argument would be that America spent like so much time just like sapping and taking the resources of others pla of those places.
00:16:38.559 --> 00:16:42.480
Like you took all the wealth we could have had to build ourselves up.
00:16:42.720 --> 00:16:48.240
Like really, if we're coming and using the wealth, it's it was our wealth to begin with that you took.
00:16:48.639 --> 00:16:56.720
Like a lot of America's interference in South America and in Africa over the last 100 years has like left those places like devoid of.
00:16:56.799 --> 00:17:03.919
I mean, with the between the rubber and the diamonds, and and it's not just America, Europe had just as big a hand in it what they did to Africa and a lot of what was done to South America.
00:17:04.079 --> 00:17:05.599
Like, you took everything.
00:17:05.759 --> 00:17:07.759
You took everything we could have built on.
00:17:08.160 --> 00:17:24.480
So I think it's important to understand that you know, in this country, you're able to start something from nothing, and it's a great opportunity for all anybody, whether you live here or you don't live here, it's a great opportunity for you at the end of the day.
00:17:24.640 --> 00:17:31.519
Um, and like with any business that you do start here, it's important to really understand marketing, right?
00:17:31.680 --> 00:17:33.279
And I think we have a good segue.
00:17:33.599 --> 00:17:39.279
I think we have a good marketing specialist here that's gonna talk to us a little bit more about what he does.
00:17:39.519 --> 00:17:46.079
Um, we were having a little conversation on on meta ads and meta suite and things of that nature.
00:17:46.240 --> 00:17:49.440
So why don't you tell us more about who you are?
00:17:49.680 --> 00:17:54.480
Tell us about your background and how you help business owners grow.
00:17:54.799 --> 00:17:55.039
Sure.
00:17:55.200 --> 00:17:58.640
So uh, like I said, my name is Yogev, I'm from uh Israel.
00:17:59.279 --> 00:18:07.680
And somewhere around 2008, I I was kind of like I knew that I wanted to do business and I wanted to find what I wanted to do.
00:18:07.759 --> 00:18:10.960
I didn't want to be an employee or something like this.
00:18:11.039 --> 00:18:16.160
I wanted to be able to make my own money and travel the world and uh which you do.
00:18:16.319 --> 00:18:17.680
You're like been to how many countries?
00:18:17.920 --> 00:18:18.160
Eighty.
00:18:18.559 --> 00:18:20.880
Eighty eighty countries.
00:18:21.680 --> 00:18:22.799
Um I'll get to that.
00:18:23.119 --> 00:18:23.759
Sure, go for it.
00:18:25.759 --> 00:18:35.599
And one time in around 2008, I went over to like a training seminar that was like in a branch of cash flow.
00:18:35.839 --> 00:18:39.039
We had like a branch of the cash flow game of Robert Kiyosaki over there.
00:18:39.519 --> 00:18:40.480
Yeah, so good.
00:18:41.200 --> 00:18:47.599
So they they turned it into uh a school for different things like investments, real estate, and whatnot.
00:18:48.160 --> 00:18:50.000
And I was actually hosting the games over there.
00:18:51.680 --> 00:19:00.319
Um and I went to one of the seminars and this guy started explaining about Google Ads and how you can get pay-per-click and uh things like this.
00:19:00.480 --> 00:19:02.400
Now, mind you, that's uh 18 years ago.
00:19:03.279 --> 00:19:08.960
And when I saw this, I said, Man, this is like this is like the future, this is like really where I want to be.
00:19:09.039 --> 00:19:12.480
This is like so you've been doing Google ads since 18 years ago?
00:19:12.720 --> 00:19:14.160
Yeah, that's a long time.
00:19:14.400 --> 00:19:18.000
So you've seen how they've changed so many different things.
00:19:18.319 --> 00:19:22.480
Amazingly, and so that was an interesting thing.
00:19:22.559 --> 00:19:25.119
And uh, you know, I I I dabbled with all kinds of things.
00:19:25.200 --> 00:19:26.880
I set up an eBay and Amazon shop now.
00:19:26.960 --> 00:19:32.240
Again, maybe today, even for a lot of people, it's not that common, but it's way more common than it used to be.
00:19:33.279 --> 00:19:36.799
And even then, it's like there, these were the time eBay was bigger than Amazon.
00:19:37.039 --> 00:19:37.279
Right.
00:19:37.440 --> 00:19:38.559
You know, you know what I mean?
00:19:39.440 --> 00:19:41.839
So yeah, you can see trends change.
00:19:42.079 --> 00:19:50.480
But uh I I dabbled in all kinds of things, uh AdSense and website, uh writing emails, doing uh the campaigns for myself.
00:19:50.559 --> 00:19:54.000
There was affiliate marketing just started growing as a trend.
00:19:54.160 --> 00:19:55.599
Uh what's the name of your company?
00:19:55.839 --> 00:19:57.119
High Solutions Marketing.
00:19:57.279 --> 00:19:58.400
High Solutions Marketing.
00:19:58.559 --> 00:19:59.599
High Solutions Marketing.
00:19:59.759 --> 00:20:01.039
And where is it based out of?
00:20:01.200 --> 00:20:03.680
I know that you're like international.
00:20:03.920 --> 00:20:05.279
Where are you incorporating?
00:20:05.680 --> 00:20:06.079
USA USA.
00:20:06.559 --> 00:20:08.079
Where do we send the checks to?
00:20:08.240 --> 00:20:09.039
Is what I want to know.
00:20:09.440 --> 00:20:10.799
USA, baby, all the way.
00:20:11.119 --> 00:20:11.359
USA?
00:20:11.839 --> 00:20:12.720
USA, yeah, look at that.
00:20:12.880 --> 00:20:14.240
In what, Florida or where?
00:20:14.480 --> 00:20:15.039
Wyoming.
00:20:15.200 --> 00:20:16.720
Oh, Wyoming, one of those.
00:20:16.799 --> 00:20:17.759
I have a Wyoming corp.
00:20:17.839 --> 00:20:18.079
No one.
00:20:19.759 --> 00:20:19.839
Yeah.
00:20:19.920 --> 00:20:23.279
So Wyoming, Nevada, Delaware, all the good ones.
00:20:23.599 --> 00:20:25.359
No personal tax, no nothing like this.
00:20:25.519 --> 00:20:30.319
Conducting business internationally, you're using American bank accounts, American credit cards.
00:20:30.640 --> 00:20:31.039
Awesome.
00:20:31.279 --> 00:20:33.440
The American banking system is the best in the world.
00:20:33.599 --> 00:20:33.759
Yeah.
00:20:34.079 --> 00:20:35.359
Most respected in the world.
00:20:35.759 --> 00:20:36.799
That's all of the things.
00:20:36.880 --> 00:20:42.720
He like, listen, I'll I'll say cliche, and I really I I we can develop it, but I don't think we should.
00:20:42.799 --> 00:20:46.799
Listen, there's a lot of things that you take for granted that really doesn't exist around the world.
00:20:47.039 --> 00:20:50.319
Not in Europe, even, and let alone in all the third world countries.
00:20:50.480 --> 00:20:51.119
Agreed.
00:20:51.440 --> 00:20:53.119
You just don't have it.
00:20:53.680 --> 00:20:55.680
Simple, clear, and cut.
00:20:56.480 --> 00:21:01.200
Just the basic thing like this credit card competition with so many credit cards and all of this.
00:21:01.599 --> 00:21:03.359
Oh, like a credit, like a credit system.
00:21:03.519 --> 00:21:05.920
No, like a like a robust credit system with all of this.
00:21:06.799 --> 00:21:08.240
Which is true, because they're there.
00:21:09.119 --> 00:21:15.039
I've been to Europe uh for uh uh a venture, right?
00:21:15.200 --> 00:21:26.720
That I had to understand the credit system in other countries and in Europe in particular, and in particular Europe, um, they don't have a good list.
00:21:27.119 --> 00:21:29.359
Yeah, they only have a bad list.
00:21:29.920 --> 00:21:33.279
They make it hard for listen that so it's like very unusual.
00:21:33.519 --> 00:21:34.799
Um interesting.
00:21:35.039 --> 00:21:39.599
I mean, I I rather concentrate on the benefits that we have here, right, in the United States.
00:21:40.160 --> 00:21:46.319
But um what what what services do you offer to business owners?
00:21:46.799 --> 00:21:52.559
So um to cut the longer story short that I started saying, basically, it will give you the context for that.
00:21:52.640 --> 00:21:58.319
So um so I I doubled on confidence, but it didn't bring in a lot of money.
00:21:58.400 --> 00:21:59.680
I made like a thousand dollars a year, five.
00:22:00.720 --> 00:22:02.160
There what kind of company?
00:22:02.480 --> 00:22:10.880
That was before when I set up all kinds of small internet initiatives, eBay store, actually store doing affiliate marketing.
00:22:10.960 --> 00:22:13.039
It wasn't really uh picking up.
00:22:13.119 --> 00:22:17.680
I was this was like prior to the 18 18 years ago before you learned about Google.
00:22:17.920 --> 00:22:18.240
Okay.
00:22:18.720 --> 00:22:27.759
So I started hustling in a way, and and some uh HR recruiter said there's this gaming company that's looking for a PPC person, not with a lot of experience.
00:22:28.000 --> 00:22:29.839
I guess you would call a junior today.
00:22:30.079 --> 00:22:30.720
Yeah.
00:22:30.960 --> 00:22:39.119
And I got there, the guy interviewed me, and um, you know, I told him, look, uh, I don't bring a lot of experience.
00:22:39.359 --> 00:22:41.359
Um let's do something like this.
00:22:41.440 --> 00:22:42.480
Pay me the basic.
00:22:42.799 --> 00:22:46.160
See what I bring to the table because I was already learning a lot by myself.
00:22:46.880 --> 00:22:50.000
And if you like it, we can increase the uh the payment.
00:22:50.720 --> 00:22:51.359
So we'll see.
00:22:51.440 --> 00:22:52.240
And so you know what?
00:22:52.319 --> 00:22:53.200
I like this attitude.
00:22:53.279 --> 00:22:53.519
You're right.
00:22:54.799 --> 00:22:56.480
And uh I let I lend it.
00:22:56.799 --> 00:22:58.240
You should get paid per click.
00:22:58.400 --> 00:23:00.160
Yeah, that's like a performance basically.
00:23:00.480 --> 00:23:01.119
Right, right.
00:23:01.759 --> 00:23:02.480
So what happened?
00:23:02.880 --> 00:23:13.119
The reason I'm telling this is because I found myself managing a 300,000 pound uh account for a bingo campaign and bingo, yeah.
00:23:13.680 --> 00:23:15.039
Like a game, the game bingo.
00:23:16.240 --> 00:23:17.599
UK bingo, it's gambling gaming.
00:23:17.839 --> 00:23:21.680
It's it's uh it's a that's like a thing in UK, like of course gambling bingo?
00:23:21.920 --> 00:23:22.160
Cool.
00:23:22.400 --> 00:23:23.359
Okay, I didn't know that.
00:23:23.440 --> 00:23:24.160
That's so interesting.
00:23:24.559 --> 00:23:26.480
It's a ridiculously massive thing in the UK.
00:23:26.640 --> 00:23:27.039
Betting?
00:23:28.240 --> 00:23:33.119
It's like the Monte Carlo casino, but in Europe of the online gaming and gambling.
00:23:33.519 --> 00:23:33.759
Got it.
00:23:34.400 --> 00:23:38.559
The number of British citizens who blow their paycheck on the next soccer game would blow your mind.
00:23:38.799 --> 00:23:39.119
Really?
00:23:39.279 --> 00:23:39.599
Yeah, yeah.
00:23:39.759 --> 00:23:45.680
I saw someone with like an app that they were like betting on who was gonna win, like the games, like it's so interesting.
00:23:46.000 --> 00:23:48.319
Yeah, so uh so so what do you suggest?
00:23:48.559 --> 00:23:50.000
Hang on, hang on, just to go finish.
00:23:50.079 --> 00:23:50.720
Yeah, yeah, yeah.
00:23:51.039 --> 00:23:58.319
So that eventually started the trajectory to turn into like streamlined at 18 years uh onwards.
00:23:58.720 --> 00:24:00.319
I've worked there for a few years.
00:24:00.400 --> 00:24:08.079
I actually created a business of my own with a chatting platform that was pop, you know, these were the early days of Tinder and things like this.
00:24:08.240 --> 00:24:10.480
So I played the game in a lot of ways.
00:24:10.799 --> 00:24:12.079
So you had your own dating app?
00:24:12.240 --> 00:24:13.839
Kind of like a chatting app.
00:24:14.000 --> 00:24:14.160
Yeah.
00:24:18.000 --> 00:24:25.359
Um it's it gradually got on from there because I service people for agent.
00:24:25.759 --> 00:24:41.359
I was working in agencies, I was my own agency, I had my own businesses, so it gave me a big holistic view of all of the things, but the core was always Google Ads and uh Facebook ads because I started uh in that company when Facebook just literally started their ad platform.
00:24:42.079 --> 00:24:42.880
That's what I'm saying.
00:24:43.039 --> 00:24:46.319
Yeah, so fast forward again now.
00:24:46.640 --> 00:24:50.079
I I was involved in the real estate uh niche a lot.
00:24:50.400 --> 00:24:57.920
Um recently I was uh like a fractional CMO of a wholesaling company based out of South Beach.
00:24:58.880 --> 00:25:03.440
And um the core was always revolving around Google and meta-ads.
00:25:03.599 --> 00:25:30.480
So the service that I do in my my operation, which is called iSolution, is dealing with Google ads and meta ads, but with a very important twist, which I tell everybody that that I meet, it comes with a marketing consultancy and a marketing strategy because everybody in 2026 from India, Bangladesh, and Pakistan and your next door neighbor who is 18 years old, can run campaigns.
00:25:30.559 --> 00:25:35.519
You just log in into Chat GBT, you ask a few questions, you press buttons, and there you go, you have a campaign.
00:25:36.079 --> 00:25:55.279
But what they don't understand or can give you is like the holistic understanding of like how to write ads that actually sell, actually convert and the whole customer journey from the click to the ad to the landing page to your CRM and the sales and understanding this whole thing to make it better.
00:25:55.519 --> 00:26:00.000
So would you recommend that someone spend hours learning how to do it on their own or hire a professional?
00:26:00.720 --> 00:26:06.640
If they really want to do it on their own and eventually have this as their skill, sure.
00:26:07.440 --> 00:26:15.599
See, I need I need to hire a professional, I need to hire you because clearly this conversation before we got on the podcast, I was like, what is going on?
00:26:16.000 --> 00:26:17.759
Tell them about what happened before this podcast.
00:26:18.079 --> 00:26:20.480
Yeah, I had it's it's crazy ironic.
00:26:20.720 --> 00:26:25.359
I have been running an ad for quite some time, and I the graphic was beautiful.
00:26:25.440 --> 00:26:28.480
I'm advertising the space, it was the wording's great.
00:26:28.640 --> 00:26:33.359
I mean, everything's perfect, except I had no target audience, like whatsoever.
00:26:33.440 --> 00:26:34.000
Like no one.
00:26:34.079 --> 00:26:41.039
I didn't even know that that was an option to initiate, whether it be business owners or how did he find it out?
00:26:42.079 --> 00:26:43.119
You showed me.
00:26:45.680 --> 00:26:50.799
So like I I I didn't know, I just knew I had to, because everyone said, Oh, run ads.
00:26:50.880 --> 00:26:53.519
And I I think have has really it's like starting a podcast.
00:26:53.599 --> 00:26:54.720
No, it's like people.
00:26:55.039 --> 00:26:59.039
But you were you were actually like in meta suite, or were you just like boosting your meta suite?
00:27:02.319 --> 00:27:03.279
No clue what I was doing.
00:27:03.359 --> 00:27:09.839
It's been running forever, and I'm like wasting money, not I've actually seen your ads.
00:27:10.640 --> 00:27:13.920
I didn't want to click on them because I didn't want to cost you any money, you know what I mean?
00:27:14.079 --> 00:27:17.039
But they have come to I have seen them.
00:27:17.359 --> 00:27:23.599
The cool part about it is they're beautiful, but the the capturing part, the receiving part is where I I missed the point.
00:27:23.920 --> 00:27:24.880
I was in that conversation.
00:27:25.039 --> 00:27:29.920
You didn't you weren't capturing like the data, so you didn't know you don't know what was happening.
00:27:30.160 --> 00:27:32.079
So like were you getting like good impressions?
00:27:32.240 --> 00:27:33.680
Were you getting like a my website?
00:27:34.000 --> 00:27:36.400
A click rate getting my click rate from my website.
00:27:36.559 --> 00:27:39.599
So we were doing like page views or were you doing like clicks?
00:27:39.920 --> 00:27:42.240
No, she did the website, she did a website campaign.
00:27:42.559 --> 00:27:43.279
A website campaign.
00:27:43.359 --> 00:27:44.960
So you're doing like page views, right?
00:27:45.039 --> 00:28:00.880
So it didn't convert to anything because I didn't have the landing page to capture their info because I was like, oh, I don't want people to feel because in my mind, like an idiot, I'm like, oh, I don't want people to feel like they have to see this and enter their info, even though I do that and people get my info and I do it all the time.
00:28:00.960 --> 00:28:02.400
But I'm like, why would I do that to other people?
00:28:02.480 --> 00:28:07.920
But there's also another thing that was important, that's kind of like my free trip tip of the day.
00:28:08.720 --> 00:28:12.000
She was running it all across the the network.
00:28:12.400 --> 00:28:17.759
So she was running it with the audience network, not just Facebook and Instagram on all of their settings.
00:28:18.400 --> 00:28:27.920
So her click cost, uh sorry, or a result cost or whatever that was, I think uh from the brief uh check on the day was like less than a dollar.
00:28:28.160 --> 00:28:30.480
That is usually a bad audience.
00:28:30.799 --> 00:28:34.480
Like it's not well when your click rate is less than a dollar.
00:28:35.519 --> 00:28:36.640
No, it's like the cost per.
00:28:36.880 --> 00:28:39.279
I think it was correction.
00:28:39.920 --> 00:28:40.880
The CPA is what you're saying.
00:28:41.920 --> 00:28:43.920
Which means the people that she sent over to website.
00:28:44.079 --> 00:28:46.799
This is this doesn't show a quality audience.
00:28:47.519 --> 00:28:51.039
These platforms are not uh not stupid.
00:28:51.119 --> 00:28:59.839
It's like they cost the thing based on the average market rate and usually leads this business probably around fifteen to twenty dollars at a minimum.
00:29:00.559 --> 00:29:00.960
Right?
00:29:01.839 --> 00:29:06.880
Like qualified ones, like really good ones, like ones that really are gonna make a sale.
00:29:07.200 --> 00:29:14.559
So were you targeting like a certain uh I put everybody Were you doing like 20 like a certain radius from your location?
00:29:14.960 --> 00:29:15.839
What was like the radius?
00:29:16.079 --> 00:29:21.920
Like Palm Beach County into Broward, like North Palm into like the whole like Palm Beach County.
00:29:22.319 --> 00:29:26.000
So you're picking like Del Rey and then 25 miles out of Del Rey?
00:29:26.319 --> 00:29:27.359
Is that how you were doing it?
00:29:27.680 --> 00:29:28.000
Okay.
00:29:28.240 --> 00:29:40.799
Because I mean I'm learning also, like my for for like the events that I do, I I just relied on like word of mouth and like my email that I would remind people about it, and I would get like a shitload of people, right?
00:29:41.039 --> 00:29:42.000
But you're a pro with this.
00:29:42.240 --> 00:29:46.400
I'm like just I'm gonna completely that's like how it starts.
00:29:46.720 --> 00:29:49.519
I mean you're wasting your money like all knowledge has to assume.
00:29:49.680 --> 00:29:50.480
You have to learn something.
00:29:50.720 --> 00:29:54.880
Yes, but but like someone's gonna be able to do that.
00:29:55.039 --> 00:30:00.720
But you had to give you realize that you should hire someone, so like that's the trick.
00:30:01.759 --> 00:30:08.559
Unless you have the time to like sit and like learn, you need to like, you do need to hire someone that knows better.
00:30:08.799 --> 00:30:12.079
I take the approach of like, I'm gonna learn how to do this.
00:30:12.319 --> 00:30:19.359
Like, I went into meta and I was like completely um I was uh intimidated by it.
00:30:19.519 --> 00:30:20.799
It was like a spaceship.
00:30:20.960 --> 00:30:26.400
I call it a spaceship, and I was like, I will not let any software ever dominate me.
00:30:26.559 --> 00:30:29.839
I will completely learn how to use this thing, right?
00:30:30.319 --> 00:30:31.599
So far, so good.
00:30:31.680 --> 00:30:37.039
But I mean, if you don't have the time or maybe you're not technologically inclined, right?
00:30:37.200 --> 00:30:38.079
That could be another thing.
00:30:38.240 --> 00:30:41.599
Then obviously it makes sense to like to hire someone to do it for you.
00:30:48.720 --> 00:30:49.599
The technology's not a good thing.
00:30:50.000 --> 00:31:00.960
That's the question is what either you should do something or hire a professional to do it is right the time I spend doing this, cut is there something I would have been doing instead that would have been producing more income for me, right?
00:31:01.039 --> 00:31:04.799
And if that's the answer, if you would have just been chilling on the beach or shelling at home, then go learn it.
00:31:04.880 --> 00:31:09.039
But if you would have like been doing something that makes you more money, right, get someone else to do it.
00:31:10.000 --> 00:31:14.000
I'll tell you there's several things that you brought, and all of them are valid.
00:31:14.160 --> 00:31:20.000
And um for example, in in my agency, what I do is there's two main types of services.
00:31:20.079 --> 00:31:25.519
It's one is a done for you model doing everything for you from start to finish, and all of that, including the consolidant.
00:31:26.079 --> 00:31:35.119
But we also have like uh uh consultancy by hours, like uh kind of like a guiding for people who want to match themselves and not sure about their settings.
00:31:35.200 --> 00:31:48.640
And I think you know, this kind of thing is good for people that you know like Abe that wanted to know it, just can get some pointers kind of like coaching, yeah, you know, and it's uh it's good, there's no problem about it.
00:31:49.200 --> 00:31:55.599
You know, what I can see in 10 minutes, you know, somebody will take long ten hours to see because they just don't know where to look at it.
00:31:56.000 --> 00:31:58.480
What do most do you find of your client base?
00:31:58.640 --> 00:32:04.960
Do most people choose, do most people go for the coaching thing, or do most people just like have it knowing like I don't need to think about this.
00:32:05.440 --> 00:32:06.640
I'm sure most people don't want to deal with it.
00:32:06.960 --> 00:32:07.920
Most people don't want to deal with it.
00:32:08.559 --> 00:32:10.880
It's like a lot, it's intimidating.
00:32:10.960 --> 00:32:11.279
Yeah, it is.
00:32:11.599 --> 00:32:17.839
I'll give you for a case study soon, but uh, for example, a plumber, he's not gonna do it himself.
00:32:17.920 --> 00:32:22.480
It's it's like it's it's just he doesn't have time, he doesn't have the mental capacity to do it.
00:32:22.559 --> 00:32:24.319
It just doesn't it doesn't work.
00:32:24.480 --> 00:32:39.599
There's a lot of people that need to be hustling and get their business up that I find people in different stages of their business, whether they are starting up, maybe they're in the next phase of growing bigger than their networking, or they have a robust business and they just want to diversify.
00:32:40.160 --> 00:32:42.640
Everything uh can stick into that.
00:32:43.279 --> 00:32:56.000
And it really is if there's people that give up on the the get-go, and there's people who did what you did burn themselves by a trial and error and understand, okay, I really it doesn't work.
00:32:56.079 --> 00:32:56.640
I don't know why.
00:32:56.720 --> 00:32:58.160
Maybe I'll find somebody that knows.
00:32:58.240 --> 00:33:00.079
So yeah, that's that's a great place to be in.
00:33:00.319 --> 00:33:07.519
So if I as a business owner wanted to um you charge by the hour, like how do I for the consultancy?
00:33:08.000 --> 00:33:09.440
I call it the hold your hand model.
00:33:09.519 --> 00:33:16.480
It's like it's like you can purchase hours, and I have a bank of four to eight hours that reduces the the cost.
00:33:16.720 --> 00:33:17.839
Depends on the need.
00:33:18.079 --> 00:33:20.319
Sometimes just one hour can fix your whole thing.
00:33:20.559 --> 00:33:21.920
Wow, that's amazing.
00:33:22.160 --> 00:33:25.839
So I was gonna say, do you market digitally?
00:33:26.000 --> 00:33:32.480
Like how do people find you the same way that you so I was bumping up my thing in a lot of ways.
00:33:32.559 --> 00:33:40.079
I was like really doing it without any uh let's I only started really methoditizing this recently, like in the last two years.
00:33:40.400 --> 00:33:44.240
So networking events is by far the best thing to get.
00:33:44.319 --> 00:33:51.680
Uh thing, for example, now uh it it really creates uh let's say a faster interaction.
00:33:52.079 --> 00:33:57.359
Like, for example, ever coming coming here and visiting your networking events on the other ones.
00:33:57.519 --> 00:34:02.559
I just like went like weekly, like to to two, three sales calls, just like that.
00:34:02.640 --> 00:34:04.720
And people I never saw that is great.
00:34:05.039 --> 00:34:06.319
And it keeps on going.
00:34:06.720 --> 00:34:14.400
I also ran uh ads for myself, for example, a niche that I wanted to crack into, so I I ran uh campaigns, I chose like the location.
00:34:14.480 --> 00:34:19.119
I wanted to get some Canadian mortgage brokers, so I ran a campaign to that and got my own leads.
00:34:19.280 --> 00:34:21.840
It's uh it's I you can be that specific.
00:34:21.920 --> 00:34:23.599
I want Canadian mortgage brokers.
00:34:24.000 --> 00:34:24.480
Of course.
00:34:24.639 --> 00:34:25.599
That's insane.
00:34:25.760 --> 00:34:26.079
Of course.
00:34:29.920 --> 00:34:30.639
For the profession.
00:34:30.719 --> 00:34:32.639
Yeah, but that's how specific you can.
00:34:33.039 --> 00:34:37.519
Yeah, because think about it this way a person joins into Facebook and he writes down some of them, write down one.
00:34:37.920 --> 00:34:41.760
It used to be more specific, but they changed a lot of the like a lot of their options.
00:34:42.079 --> 00:34:47.360
Does it get more expensive the more targeted you get, or does it get cheaper because in a way yes?
00:34:47.440 --> 00:34:58.400
But again, that's why I'm saying where your marketing vision should be put into place because the lead could be more expensive, but your cost per deal acquisition would be lower.
00:34:58.559 --> 00:34:58.880
Yeah, yeah.
00:34:59.199 --> 00:35:08.159
So fine, you're gonna get five, you're gonna get 10 leads, they're gonna cost you five dollars, fifty dollars, and you're gonna get three leads that cost you twenty dollars each, but you're gonna score two deals out of that.
00:35:08.320 --> 00:35:09.280
So which one is better?
00:35:09.519 --> 00:35:09.840
True.
00:35:10.079 --> 00:35:16.559
Yeah, I mean, and it and and a lot of what I've learned about Meta is it is a lot of trial.
00:35:16.719 --> 00:35:21.039
It is if you're going in there, like you have to like you have to commit yourself.
00:35:21.119 --> 00:35:26.079
You have to commit yourself, but you also have to like see like what works, what doesn't work.
00:35:26.159 --> 00:35:31.599
You have to change maybe a word here or change the targeted audience that you want.
00:35:31.840 --> 00:35:46.559
Um or um, and even so, like that's even not enough because sometimes you need to know like what happens in that particular city to understand what the probability of someone clicking on your stuff will ultimately be.
00:35:46.719 --> 00:35:55.280
So you know, so it's uh so you have to do like your own market research to some extent in conjunction with running ads is what I is what I feel.
00:35:55.679 --> 00:36:08.800
So I don't wanna repeat myself again, but the thing is that again, this is where strategizing comes into place because you're at the end of the day, it's not just clicks, it's real people that you're gonna speak to and you're gonna sell your service to.
00:36:09.440 --> 00:36:20.000
So the way that you're thinking about it in advance and creating and tailoring the ads in a way that will represent you and attract these people is critical.
00:36:20.239 --> 00:36:26.320
And also, you know, if you're a new business and you don't know your cost per deal and all of that, you need to figure this stuff out.
00:36:26.400 --> 00:36:33.119
And I can be the best uh marketing consultant you'll ever have, but it still doesn't matter if you still are figuring out your stuff.
00:36:33.199 --> 00:36:37.440
So it's a never-ending game of what stage you are and what it is.
00:36:37.519 --> 00:36:44.559
So you always need to think about the client, where he is, what he what he's doing, and what he's trying to achieve.
00:36:45.519 --> 00:36:51.920
If you got a dialed-in thing, maybe you just need a really good representation and a really good targeting, and that can solve your problem.
00:36:52.400 --> 00:36:56.639
You're talking about like it's important to know like what to write, right?
00:36:56.960 --> 00:37:02.639
We're not talking about like the we're talking about like the images with writing on them, that's one thing.
00:37:02.800 --> 00:37:14.559
Then you have your call to action, which is like where people are gonna click, but like the summary, when people click on the ad and they want to read the text before they actually go anywhere else.
00:37:14.800 --> 00:37:23.599
What is your suggestion for amplifying that in a way where there's gonna be a really big probability of people actually um clicking?
00:37:24.079 --> 00:37:26.000
Here's my other tip of the day.
00:37:26.159 --> 00:37:31.280
And that's that's that's amazingly programmatic yet very effective.
00:37:31.519 --> 00:37:38.159
If you want to win in a market, one of the easiest ways to do it is check out what's already running and successful in your market.
00:37:38.960 --> 00:37:45.760
So you see, let's say I was running a bookkeeping, I just did uh bookkeeping uh research for a presentation I'm doing for uh bookkeeper.
00:37:47.360 --> 00:37:56.639
Um it's like you're trying to find people that do similar things, what's running for them, and find out somebody that's running an ad for one year or two years.
00:37:56.800 --> 00:37:58.719
That probably means that it brings something.
00:37:58.880 --> 00:38:01.199
Okay, you stop your ad because it didn't work.
00:38:01.440 --> 00:38:04.639
But if somebody runs it for one year or two years, maybe it works.
00:38:04.880 --> 00:38:08.559
So you're crystallizing the entire idea and you just make a better version of it.
00:38:09.199 --> 00:38:09.440
Okay.
00:38:09.599 --> 00:38:11.760
And uh I love the way you think.
00:38:11.920 --> 00:38:17.360
Yeah, I'm just like listening, and it's so methodical because I think methodically too, it's just gonna go as my middle name.
00:38:17.519 --> 00:38:19.519
Have you read Sun Tzu's Art of War?
00:38:19.920 --> 00:38:20.880
Actually, I have not used it.
00:38:21.599 --> 00:38:23.360
I have the book, but I haven't read it, yeah.
00:38:23.679 --> 00:38:36.000
It it's just like it's giving me a lot of flashbacks that just the way he's thinking, like, know yourself, know where you're strong, know where you're weak, look at what your enemy is doing that's working, take it and just do it slightly better or cheaper.
00:38:36.159 --> 00:38:39.599
Like clean, efficient there, isn't there a way?
00:38:39.679 --> 00:38:43.760
There's a way you can go in and look at someone's like Facebook page and then see like one of ads.
00:38:45.519 --> 00:38:46.719
Google transparency too.
00:38:47.119 --> 00:38:47.519
It's all there.
00:38:48.000 --> 00:38:49.280
It's all there, ready to go.
00:38:49.599 --> 00:38:51.840
How do people find you as we as we wrap up?
00:38:51.920 --> 00:38:53.119
How do people find you?
00:38:53.519 --> 00:38:58.960
So, first of all, I'm going to a lot of networking meetings until I fly back to Sydney.
00:38:59.199 --> 00:39:08.559
Um I don't know how you publish this, but I can give you the the the links and a profile of my website, my LinkedIn uh profile, my phone number and my email.
00:39:08.800 --> 00:39:13.119
What's your number or for email for anyone that's watching or listening and maybe want to try it down?
00:39:13.920 --> 00:39:17.360
Uh if you have WhatsApp, I'm always uh there, always accessible.
00:39:17.440 --> 00:39:22.960
That's in plus 972-54-7564-833.
00:39:23.920 --> 00:39:29.119
My local phone number in the US is 704-313-8764.
00:39:30.000 --> 00:39:45.360
You can reach out to me and email at yog yog at i-solutions.pro, which is uh also the domain that you can search uh online that starts with agency.isolutions-pro.
00:39:46.559 --> 00:39:49.519
Um I guess that's pretty much it.
00:39:49.599 --> 00:39:53.679
In socials, I post mostly life things, not really the work things.
00:39:53.760 --> 00:39:55.519
I have a LinkedIn profile with my name as well.
00:39:55.760 --> 00:39:57.599
Yogiv Lifchin.
00:39:57.840 --> 00:39:59.760
L-I-F-C-A-G-I-N.
00:40:00.559 --> 00:40:01.039
I love this.
00:40:01.119 --> 00:40:13.679
I I think this is extremely valuable information as we are all entrepreneurs and business owners here, and I think this episode is gonna get a lot of hits and you might get a lot of business, including me, because I might talk to you after afterwards.
00:40:14.079 --> 00:40:14.639
No, no problem.
00:40:14.880 --> 00:40:15.840
I'm I'm here, you know.
00:40:15.920 --> 00:40:17.920
If I like you and we I have time, I work with you.
00:40:18.159 --> 00:40:18.639
This is great.
00:40:19.039 --> 00:40:20.480
This has been that's how it is.
00:40:20.639 --> 00:40:25.360
Yeah, and and networking is By the way, by the way, there's people I don't like, so I don't work with them.
00:40:25.920 --> 00:40:26.400
Same here.
00:40:26.639 --> 00:40:27.280
Oh, same here.
00:40:27.519 --> 00:40:28.719
I think we all yeah.
00:40:28.880 --> 00:40:36.079
I think the discretion as an entrepreneur to be able to work with people you love and to be able to be around people you love and work with people.
00:40:36.159 --> 00:40:37.679
It's it's a it's a great thing.
00:40:37.840 --> 00:40:41.280
And this has been another episode of the PB and J Show.
00:40:41.519 --> 00:40:42.239
Super informative.
00:40:42.400 --> 00:40:42.880
I love this.
00:40:42.960 --> 00:40:45.119
Thank you so much for sharing with you so much.
00:40:46.159 --> 00:40:46.480
Obsession.
00:40:46.719 --> 00:40:47.280
I'm obsessed.
00:40:47.519 --> 00:40:49.199
We'll catch you guys on our next show.
00:40:49.280 --> 00:40:50.559
I'm Gabe the Beast.
00:40:50.960 --> 00:40:51.760
J9, Stella.
00:40:52.880 --> 00:40:53.679
You'll give the pro.
00:40:54.079 --> 00:40:55.360
See you guys soon.
00:40:56.559 --> 00:40:58.800
And just like that, we're done.
00:40:58.960 --> 00:41:00.960
But don't worry, we'll be back.
00:41:01.280 --> 00:41:04.639
If you laugh, learn something, or just enjoy the chaos.
00:41:05.280 --> 00:41:11.760
Go ahead and follow and subscribe, and leave us a review on Apple Podcasts, Spotify, or whenever you're tuning in.
