Split Ends Are the Devil with Charita Golden of Golden Tresses

Ep 141: Split Ends Are the Devil with Charita Golden of Golden Tresses

Part of noseyAF's 31 Days of Black Business series 🖤

She wants you to love the hair you have, not the hair you wish you had.

Charita Golden is the natural hairstylist behind Golden Tresses here in Chicago, and full disclosure, she is my actual hairstylist. So I went into this a little nervous, because if I mess it up I still have to go sit in her chair. She's been natural for over 25 years, since before it was a movement, and she's been in somebody's hair since she was about ten.

What We Talk About

• The hair myth she wants dead: that you don't need your ends trimmed. No product is going to do the work a haircut does.
• How to tell which hair advice on social media is for you, and the one thing to check before you try anything you saw in a video
• Why your relationship with your stylist should be a partnership, and what happens when either side treats the other like the help
• Why she won't put a relaxer in anybody's hair, ever, and what she says to clients who ask
• The unexpected turn: her advice to young stylists isn't about technique at all. It's customer service, and she'll tell you why mediocre stylists stay booked while talented ones can't keep a client.

If you love a conversation that changes how you take care of yourself, this episode is for you.

All about Charita Golden

You're gonna love Charita. She's a Chicago native, a mother, a licensed natural hair care professional, and an educator. She comes from a long line of women with natural hair down their backs, and she's been braiding and pressing since she was a kid because her mama kept sending her little sister outside with ratty ponytails. She didn't go pro until her thirties, and now she specializes in natural hair because she wants there to be a space that's actually built for it. She wants us to let our hair be great in its own lane, technical term texture, and she wants us to love hard on it rather than tolerate it.

Things We Mentioned

• Golden Tresses → book at goldentresses.booksy.com
• Her advice on hair videos: only take it if the hair looks like yours when it's wet
• The word "nappy," and why she says naps are just curls that haven't been combed
• Satin bonnets, satin-lined hoods, and the satin roller she wishes she'd invented

Chapters:

• 00:07 - Introduction to the 31 Days of Black Business Series
• 04:08 - Understanding Natural Hair Care
• 09:34 - Understanding Hair Care Misconceptions
• 19:45 - The Complexity of Natural Hair Care
• 29:35 - Customer Service in the Beauty Industry
• 40:54 - Embracing Natural Beauty: A Conversation on Hair Care and Self-Love

This series is supported by Off the Grid, a podcast for small business owners who want to leave social media without losing their clients. Find them at offthegrid.fun 🖤

Connect with Charita Golden

• Book an consultation or appointment: goldentresses.booksy.com

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• Email: stephanie@missgraham.com
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Episode Credits

Produced, Hosted, and Edited by Stephanie Graham

Lyrics: Queen Lex

Instrumental: Freddie Bam Fam

Cover Art: Emma McGoldrick