GIỚI THIỆU VỀ TẬP NÀY
About the Speaker:
Marco Bertini is a professor of marketing at Esade and a visiting professor in the marketing unit at Harvard Business School. He is also a senior advisor to the marketing, sales, and pricing practice at the Boston Consulting Group. Marco received my doctorate from Harvard Business School, and previously served on the faculty at London Business School.
Marco is the co-author of the book The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (MIT Press), which explores how modern technology stimulates accountability, challenging organizations to succeed from the quality of the outcomes they deliver rather than the offerings they bring to market.
The remainder of his research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for management science and practice, including Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science.
His speaking and advisory work focuses on the challenge of designing and implementing revenue policies that are not only efficient and drive growth, but also socially responsible. Recently, Marco was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organizations are managed and led.” Prior to this, he was nominated for the Business Professor of the Year Award, a global competition of the Economist Intelligence Unit, and recognised by the Marketing Science Institute as one of the most promising scholars in the field.
Relevant Links:
Website: https://marcobertini.com/who-i-am/
LinkedIn: https://www.linkedin.com/in/mbertini-prof/
The Ends Game Book Links:
MIT Press: https://mitpress.mit.edu/books/ends-game
Amazon: https://www.amazon.com/dp/026204434X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=
Barnes & Noble: https://www.barnesandnoble.com/w/the-ends-game-marco-bertini/1136676367?ean=9780262044349
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