GIỚI THIỆU VỀ TẬP NÀY
We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing playbook you can use to put this principle to work immediately as part of your marketing strategy in increase conversions and sales.
STUDY CITATIONS
- Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168–180.
- Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes, 102(2), 143–153.
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