Millennials and Data Anaytics

If your organization hasn't made an effort to govern the vast data it has from one end of the organization to the other, it might be your opportunity to help it along.  Establishing the "rules of the road" in context to how your organizations data is collected, organized, maintained …

We often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias.  As if they were constructed in a vacuum.  The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Mar…

What's the most valuable but under-utilized data in most businesses? Their customer service data!  Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. …

Amazon is a wonderful business model to study.  One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers.  Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that…