Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Audiobook by Greg Piechota

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Title: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Genres: Business & Economics, Management & Leadership, Business Development
Author: Greg Piechota
Narrator: Tom Weitzel
Release date: 02-19-2019
Length: 11:14:00
Language: English
Publisher: Random House (Audio)

Description:
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service.