GIỚI THIỆU VỀ TẬP NÀY
B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):
In this week's KlientBoost Kitchen recipe, you’ll learn:
↳ A simple framework for creating a data-driven content strategy
↳ How to pull content ideas from your market (instead of pushing more noise)
↳ A multi-use system that turns 1 podcast into 40+ pieces of content
↳ A 5-step framework for creating world-class, high-performing content
↳ Why checkbox marketing is burning your budget (and how to stop it)
Time to take your content strategy from half-baked to Michelin star.
Grab your notepad, this one's got heat 🌶️
Bon appétit 🤌
Tiếng Anh
Hoa Kỳ
BẢN CHÉP ÂM THANH 🔗
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TÌM KIẾM CÁC TẬP TRƯỚC
Tìm kiếm các tập trước của KlientBoost Kitchen.
CÁC TẬP KHÁC TRONG PODCAST NÀY
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.
But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.
Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:
→ Why copying everyone else fails (the law o…
Measuring brand is hard—especially when every dollar has to show ROI.
Here’s the problem:
↳ Most skip brand metrics because they seem too “fluffy” or “expensive”
↳ Attribution obsession blinds us to longer-term brand lift
↳ High traffic ≠ success (especially if it's not your ICP)
↳ MMM tools are g…
It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.
Here’s the problem:
↳ Most attribution models are flawed
↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)
↳ We’re measuring ROAS instead of ROI (and CFOs know it)
↳ We’re avoi…
B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.
In this week’s KlientBoost Kitchen recipe we cover:
↳ How to use creative offer alignment to improve conversion rates
↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads
↳ Techniques for…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Patrick Cumming, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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