Lessons from Wimbledon. How can we make live sport more interactive?

Audiences are looking for new ways to connect with the events they love. This summer, BBC R&D trialled SIGNALS at the Wimbledon Championships, offering audiences a new and interactive way to experience live tennis.

In this episode of Inside R&D, Joseph Turner sits down with Laura Harrison, Principal Product Manager, to discuss the SIGNALS trial, exploring how the idea came to life, the journey from concept to delivery, and why interactive experiences are becoming an increasingly important part of the future of live events.

Follow the links below to learn more about BBC R&D’s research and the work discussed in this episode:

https://www.bbc.co.uk/rd/articles/2026-05-signals-interactive-live-tv-engagement

https://www.bbc.co.uk/rd/articles/2026-06-signals-wimbledon-live-match-interactive

https://www.bbc.co.uk/rd/articles/2025-09-time-addressable-media-store

https://www.bbc.co.uk/rd/articles/2017-12-object-based-media

https://www.bbc.co.uk/articles/cvg360rr91zo

https://www.bbc.co.uk/historyofthebbc/research/wimbledon-and-the-bbc

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