GIỚI THIỆU VỀ TẬP NÀY
On this episode of Inside Content, Hayley Bull, VP at 3Vision, is joined by Kasia Jablonska, Director of Digital and On Demand for BBC Studios.
In this episode, Hayley and Kasia discuss how BBC has evolved its FAST strategy from a way to monetise library content into a broader streaming and digital monetisation business. Kasia explores the growing importance of engagement, data and inventory control, why telcos are becoming an increasingly important distribution partner, and how BBC is using FAST to support content discovery and strengthen its brands. They also discuss the challenges around monetisation, measurement and discovery, and how FAST could develop into a broader hybrid streaming ecosystem.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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