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Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions. Granit explores the role of domain authority, Reddit, and third-party mentions in shaping AI-generated answers, emphasizing that solid SEO fundamentals and off-site brand presence remain crucial for institutional visibility in AI search.
Related Links:
Manaferra’s AI Index
HigherEducationMarketing.com
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