GIỚI THIỆU VỀ TẬP NÀY
Sonja Jacob is the Content Strategy Team Lead at Drift.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
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CÁC TẬP KHÁC TRONG PODCAST NÀY
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Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Hack To Start , là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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