Encore: Retail Memorable Moments: Creating the Unexpected for Consumers

The buzz: “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (eventbrite-s3.s3.amazonaws.com). We love memorable moments like the birth of a child, winning the lottery, and peanut butter in ai…

The buzz: “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (eventbrite-s3.s3.amazonaws.com). We love memorable moments like the birth of a child, winning the lottery, and peanut butter in ai…

The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amaz…

The buzz: “Researchers have recently coined the term 'enclothed cognition' to describe the impact that clothes have on mood and health” (Emily Matchar). No one in a retail store bats an eye if you ask where the Petit or Plus sizes are. But can they direct you to the adaptive clothing racks? Maybe n…