Future Fit Marketing podcast
Future Fit Marketing podcast
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#8 Actionable data for marketing and how much does personalisation actually make a difference

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Deep Dive with Michelle Thang, Senior Loyalty & Lifecycle Propositions Manager at WooliesX

No matter the size of your business, as you scale, it's important to build a plan to manage your customer data and structure it in the right way so you can make that data actionable for marketing with the right protection considerations. In this episode we deep dive into approaches for building compelling and personalised customer experiences and communications with data. 

I speak to Michelle Thang, Senior Loyalty & Lifecycle Propositions Manager at WooliesX. Michelle’s vision is to build a world where 100% of customers 'look forward' to every 1:1 engagement with the brands she works for. Michelle is a marketing data strategist, with more than 20 years of learnings across retail, media, financial services and she is currently with FMCG at WooliesX. 

Find out more at futurefitmarketing.com.au/podcasts

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Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Amanda Behre, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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