E4: Professor Eddie Obeng 1

Martin is joined by Professor Eddie Obeng, renowned change guru, TED speaker, and award-winning innovator, to explore the challenges of navigating transformation in a world where change moves faster than we can learn. Eddie reflects on his early career at Shell, the lessons of working in highly structured environments, and the pitfalls of clinging to outdated business models, KPIs, and heuristics. Through humorous and insightful stories, he reveals why traditional approaches often backfire, how leaders can overcome resistance to change, and introduces practical tools like Issue–Data–Question–Build (IDQB) to help teams generate and embrace new solutions.