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Tìm kiếm các tập trước của Employer Content Marketing.

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Employee advocacy is growing - and that's a good thing for employer brand.But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not mu…
Nick Homer has done employer branding in-house and in agencies across his career, most recently at Chapter 2. In this conversation, we get into where agencies genuinely add value, where the current model is falling short, and what a more relevant version of the relationship between agencies and in-…
Most employer brand content is built to attract - too often built to fix underlying business issues. Nick Homer has been making this argument for a while - and his case is that until EB teams start treating reputation as something to be improved rather than marketed around, they'll keep filling a b…
How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Globa…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Chris Le’cand-Harwood, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.