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Emotion-Led Ads Cut Costs 30%

Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example a…
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.In this episode, he shares his methods for driving revenue from eco…
Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns.Ad fraud, he says, can mean billed bot impressions, scam offers, and even money laundering, adding that the problem is wo…

The Top Cause of Wasted Ad Spend

Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "g…
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon.That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consult…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Practical Ecommerce, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.