Do Hard Things A Podcast With Gabe Lullo Ft. Kevin Dorsey

“If you can’t sell it as a founder, you shouldn’t hire sellers.” – KD

Sales isn’t just hard.

It’s misunderstood.

It requires more skill, more repetition, and more discipline than most are willing to admit.

Founders:

Before you scale, you need to sell.

Before you lead, you need to know what good looks like.

You can’t outsource the blueprint.

Diagnose.

Define.

Then drill, daily.

Because process isn’t the problem.

The wrong process is.

Proof of performance is the only metric that matters.

When we need to hire:

We give you the answers to the test.

What matters is how you prep, follow, and grow.

When a rep says:

“Can I take that feedback and try again?”

Hired.

This episode is for the founders trying to scale sales right, and the reps ready to rise.