Episode 33: Part 2 - Interview with Isaac Simpson

<p>Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs).&nbsp;</p><p>There are three points at …

<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas.&nbsp;Prior to each CES (for the last 10 years) the conference producers put on a research conference.&nbsp;&nbsp;</p><p>This episode of Demystifying Data is a review of the key…

<p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.”&nbsp;</p><p>So how do we collect this data?&l…

<p>In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things.&nbsp;</p><ul><li>One initial question must be asked: “What kind of data do you want to collect”? Discovery or validat…