GIỚI THIỆU VỀ TẬP NÀY
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand the opportunity for the open web, and how better signals, measurement and infrastructure can help create more effective supply paths. The conversation also covers SSP decisioning, live sports, and how agentic infrastructure could support the next phase of innovation.
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Tìm kiếm các tập trước của Curation Conversations.
CÁC TẬP KHÁC TRONG PODCAST NÀY
In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access mat…
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.
They discuss why traditional funnel and channel playbooks are being restructured,…
Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.
In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how bra…
CTV is growing fast, but the fundamentals of TV still matter.
In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to pr…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Multilocal, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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