24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content

Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known brands like Budweiser and Penguin Books, and helps startups…

Simon Schnieders is the Founder & CEO of Blue Array, an agency that does SEO and nothing but SEO. In this episode, we get pretty technical on the elements needed to create a successful SEO strategy in today's world and why a lot of what we're told about SEO is just noise. From why we shouldn’t …

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead cont…

Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the pinnacle of Justin’s career, and how this led to him wo…