GIỚI THIỆU VỀ TẬP NÀY
How do you show up in AI answers when there's no keyword to rank for and no click to track?
Vince Nero talks with Dixon Jones — Majestic brand ambassador and CEO of Inlinks and Waikay ("What AI Knows About You") — about measuring and improving how LLMs understand your brand.
They cover topical presence, brand hallucinations, share of voice, and the role of digital PR in the AI era.
⏰ Timestamps:
00:06 — Intro
02:30 — What Waikay means (and why the name matters)
03:08 — Why Waikay didn't copy "rank checking for AI"
05:00 — Knowledge graphs: matching your website to what AI knows
13:51 — Why small, focused brands can still win
15:39 — Keeping your brand message consistent everywhere
21:20 — Why it's so hard to "turn the ship" on legacy AI data
22:05 — Topical presence, explained in depth
26:10 — Bagging prompts into groups and finding coverage gaps
29:00 — The listicle resurgence and why LLMs lean on third parties
30:00 — Why LLMs lack a PageRank-style quality signal
34:26 — Final takeaway: get everyone aligned on one message
🔗 Try Waikay: https://waikay.io
🔗 Inlinks: https://inlinks.com
🔗 Connect with Dixon on LinkedIn: https://www.linkedin.com/in/dixonjones/
🔗 See the whole post: https://www.buzzstream.com/blog/dixon-jones-podcast/
🔗 Check out List IQ, BuzzStream's AI-powered media list building tool for digital PR: https://www.buzzstream.com/listiq/
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