ReflecMedia Changes The Way You Use Chroma-Key at CCW+SATCON 2015

Yervant Keshishian of Varto Technologies chats with Ryan Salazar at NAB Show New York and talks about ReflecMedia's Chroma Key Solution. Amazing! Chromatte is a fabric designed specifically for use as a background for chroma key production. Unlike conventional chroma key fabrics that are usually blue or green in colour, in ambient light Chromatte is grey to the eye. The fabric contains millions of tiny glass beads that act as reflectors: when any light - such as the directional light from Reflecmedia's lens-mounted LiteRing – hits the fabric, it is returned on the same path back into the camera's lens. This retro-reflectice process means the camera 'sees' the apparently grey fabric as a perfectly even blue or green background. Chromatte offers unrivalled benefits: Lighting The only light required to light Chromatte comes from the LiteRing. Ease of use Quick, simple, effective and consistent. Portability Reflecmedia's ChromaFlex takes the chroma key shoot out of the studio. Adaptability Chromatte drapes and panels can be custom manufactured o fit virtually any environment. Flexibility Reflecmedia's LiteRing colour determines whether the production is shot against blue screen or green screen. If circumstances change and the alternative colour is required, the LiteRing can simply be exchanged without any need for repainting or relighting. Space Chromatte can be installed into the largest of studios or the smallest office – there is no 'spill' in a Chromatte installation. Time Unlike conventional chroma key installations, installing Chromatte takes very little time, freeing up production time to concentrate on other elements like scene composition. Chromatte Drapes Chromatte is available in a range of standard size or custom produced studio drapes, where the fabric is backed with a black light-proof drape and hemmed with eyelets across the top for easy hanging from studio track or rail. LiteRing LiteRing ImageChromatte fabric is designed to work in conjunction with a LiteRing. The LiteRing features Light Emitting Diodes (LEDs) that are arranged in a circular casing that is positioned in front of the camera lens. This provides all the light required to illuminate the Chromatte background for chroma key production. LiteRings are available in a new dual colour format in small and medium sizes and also in a seperate green and blue format in three sizes to fit different size lenses. Each size has a series of adapters to ensure maximum compatibility. These specially designed adapter rings simply screw into the filter thread on the front of the lens and then the LiteRing is placed on to the adapter and locked with a single screw, significantly reducing the set-up time associated with conventional chroma key. Because not all lenses are designed with the filter thread required to attach the LiteRing to the lens, Reflecmedia has added additional adapters to their range of products to enable the user to attach the LiteRing to lenses such as film primes and HD wide angles. LiteRing Image 3 LiteRing Specifications Small 72mm internal diameter with adapters for 72 | 62 | 58 | 52 | 43 | 37 | 30 lenses Medium 112mm internal diameter with adapters for 105 | 95 | 94 | 86 | 82 | 80 | 77 | 72 | 67 lenses Large 147mm internal diameter with an adapter to fit 127 lens If your lens size isn't shown here, check the adapter selector. We can also supply the necessary stepping ring if your filter thread size is not shown. The LiteRing brightness is regulated using the LiteRing Controller, which is powered by 12v DC from a universal power supply or camera battery – for flexibility in or out of the studio.

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