GIỚI THIỆU VỀ TẬP NÀY
Episode Summary:
Dan Lowden has a pretty incredible track record—12 startups and eight exits to count—so when he talks about building a marketing engine from scratch, people listen. In this CMO Confidential segment, Dan joins Gianna and Charles to talk about his latest challenge at Blackbird.ai: defining the "Narrative Intelligence" category and helping companies fight disinformation.
They get into the real-world grit of going from leading a 70-person team back to being a solo marketer. Dan shares his "punch above your weight" playbook, including why he hired a former CBS news reporter to lead content and how he landed NATO as a marquee customer.
Listen to this episode if you are looking to make a small startup feel like an industry giant, build deep analyst credibility without a "pay-to-play" budget, or understand the next big CISO blind spot in narrative intelligence.
About Dan:
Dan Lowden is the CMO at Blackbird.ai and a seasoned leader with over 30 years of experience building brands in the tech and cybersecurity spaces. A veteran of 12 startups and eight successful exits, Dan has led marketing for companies such as HUMAN (formerly White Ops), Digital Shadows, and Invincea.
He is known for his "hands-on" approach to leadership, often joining as the first marketing hire to transform complex technology into a clear, compelling story. When he isn't defining new security categories like Narrative Intelligence, Dan is an author; he wrote and published the romance novel The Met Kiss during the pandemic.
Follow Dan on LinkedIn.
Links & Resources:
Blackbird.ai: Learn more about narrative intelligence and disinformation security.
The Raven Blog: Where Dan’s team publishes primary research on narrative attacks.
The Met Kiss: Dan Lowden’s debut romance novel, written during the pandemic.
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