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GIỚI THIỆU VỀ TẬP NÀY
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about:
- Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live competition? Michelle's been there, done that.
- Healthcare Hurdles: The US healthcare market is a beast. Especially if you're trying to catch the eyes of giants like Pfizer, Michelle gives us a peek into that world.
- Dollar Decisions: Budget constraints are a tightrope walk, especially when dealing with things like Google AdWords. Let's talk tips and tricks.
- Demand Dance: How do you get folks to want what they don't even know they need yet? Michelle shares her two cents.
- Economic Curveballs: Every purchase is under the microscope in today's economy. Both Michelle and Chris weigh in on navigating this challenge.
To learn more about how pharosIQ can help you achieve your revenue goals, visit us here.
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TÌM KIẾM CÁC TẬP TRƯỚC
Tìm kiếm các tập trước của B2Boring.
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Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies.
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In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures.
Key Insights:
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Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies.…
Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication.
Key Takea…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Chris Rack, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
CHỈNH SỬA
Cảm ơn bạn đã giúp cơ sở dữ liệu podcast luôn cập nhật.
