# Steve Krug
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steve krug (born 1950) is a UX (User Experience) professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability, which is in its third edition with over 700,000 copies sold. He also heads a one-man consulting firm called Advanced Common Sense.
UX Pathways - Season 4 Episode 1: Todd Bertsch
Discover the unique user experience path that Todd Bertsch, Owner / President at Evolve Marketing Team, followed in this first episode of Season 4.In this kickoff episode of UX Pathways Season 4, join host Marc Majers as he sits down with Todd Bertsch, founder of Evolve Marketing, keynote speaker, …
Why I'd Hire a Junior Engineer Over a 10-Year Senior
If I had to choose between a junior engineer and a senior with 10 years of experience who's only ever focused on writing code, I'd pick the junior. Every time. In this solo episode, I explain why junior engineers have an unfair advantage right now, and why the seniors who only think in code are the…
What do you actually test?
Episode 51 - What do you actually test?
Live recording of the fortnightly podcast Design Systems WTF (back for season two!), where Luke Murphy and Michelle Chin attempt to combat all the amazing wtf in design systems. In each episode, they answer a single question around design system troubles wit…
How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker
In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is.
- Maria Alexander is a Principal Content Designer at Blue Shield of California
- Tu Nguyen is Head of Cu…
#102 ft. Chris Whitpan of PAX & Ryan Hartman of Penny Arcade, Convention-al Wisdom
We figured this show was getting too easy to make. Why not do two shows at the same time? Chris Whitpan head of tabletop for PAX/ReedPop, and Ryan Hartman VP of Penny Arcade are here to share invaluable wisdom about conventions and how they work.
Back to back, you say? Nah. Still too easy. Let's s…
July 29, 2026 [Intermediate] Extreme Summer Heat, Tech Critiques, and Economic Trends
![July 29, 2026 [Intermediate] Extreme Summer Heat, Tech Critiques, and Economic Trends](https://cdn-images-3.listennotes.com/podcasts/sweden-daily-news-dtYaWc6ws5i-t2NcxLAOHen.300x300.jpg)
In today's bulletin, we discuss the severe risk of forest fires in Sweden due to extreme heat and the increased readiness of emergency services. We also explore usability expert Steve Krug's harsh critique of social media design being used to create addictive platforms. Finally, we look at the late…
Paul Boag on AI, UX Democratization, and Building a Life-First Career
Paul and Brad discuss how AI has reintroduced “Wild West” chaos to the web, which Paul finds energizing after years of predictable maturity in the industry. Drawing parallels to past disruptions like desktop publishing, CSS/web standards, and the dot-com bust, Paul argues that panic about AI replac…
Connect The Dots: Make Teamwork Easier And More Successful
Do you take time to connect the dots for your team, or leave them guessing at the bigger picture? In this episode, Shannon Waller explains why context is one of the most valuable things a leader can give. Learn how a few simple communication habits can prevent confusion and missed handoffs, mov…
Space and Equipment Planning for Testing: A Practical Guide
Master the logistical workflow for setting up usability tests, from finalizing venue types to drafting session-specific setup checklists. Learn to distinguish usability testing from User Acceptance Testing to avoid costly late-stage fixes. Gain scripts for handling unqualified participants professi…
Creating Usability Recommendations
Learners will synthesize qualitative and quantitative test data into actionable improvement suggestions. They will apply the six-step usability sequence to structure their analysis and avoid common pitfalls like leading participants or misaligning with project objectives.
Learning Objective: By th…
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