Ep. 47 – STAIR: A research-backed methodology for adopting AI w/ Louise Harder Fischer and Martin Lassen-Vernal
How do you maintain meaningful work when AI is rewriting your team's job descriptions faster than HR can keep up? This episode introduces STAIR (Social Technical AI Reflection), a structured methodology developed to help organisations navigate the human side of AI adoption, not as a one-time change…
Ep. 07 - Why productivity is the wrong measure for Al implementation w/ Louise Harder Fischer and Martin Lassen-Vernal
Why most AI adoption projections drastically overestimate actual outcomes
How the social-technical perspective applies 70 years of workplace research to AI
What STAIR (Social Technical AI Reflection) is and how it structures reflective AI adoption
Why eliminating low-effort tasks through autom…
Ep. 1 | Components Live from Valencia: AI, Structured Content, and the Future of Tech Comm
This episode kicks off a special 11-part season of Components Live, recorded in person in Valencia in early February 2026. Across the series, Patrick Bosek (Heretto) and Noz Urbina (Urbina Consulting; OmnichannelX and Truth Collapse podcasts) sit down together to explore one big theme from every an…
Ep. 2 | AI, Truth, and Reuse in Tech Writing: Finding the Right Answer—and Where It Lives
Episode 2 of Components Live continues the 11-part in-person series recorded in Valencia, where Patrick Bosek and Noz Urbina dig deeper into one of the most foundational (and often overlooked) challenges in content operations: defining truth.
At the center of this conversation is the idea of a “con…
Ep. 3 | Content Reuse in the Age of AI Search: GEO, AEO, and Google’s Shift to Chat
Episode 3 of Components Live—part of the 11-part series recorded live in Valencia—finds Patrick Bosek and Noz Urbina tackling a fast-evolving question: what does content reuse look like in a world increasingly driven by AI search?
The conversation opens by reframing reuse in two distinct contexts. …
Ep. 4 | Context Engineering in AI: Structure vs. Unstructured Content, RAG, and the Context Window
Episode 4 of Components Live—recorded on-site at La Botifarra in Valencia—continues the 11-part series with Patrick Bosek and Noz Urbina diving into one of the most important (and often misunderstood) topics in AI: context.
Rather than treating “structured vs. unstructured content” as a binary deba…
Ep. 6 | Graph Databases Explained: Why Graph Is Powering Google, AI, and Structured Content
Episode 6 of Components Live—recorded in Valencia as part of this 11-part series—features Patrick Bosek and Noz Urbina exploring why graph databases are having a moment—and what that means for structured content and AI.
They begin by contrasting graph databases with traditional relational databases…
Noz Urbina: The RAUX Method for Accelerating Content Projects with AI
Modern content projects begin with research to create lifelike customer personas and build detailed customer journey maps. Whether you're on a tight budget or have a team of UX researchers at your disposal, AI can help accelerate and improve the development of these personas and journey maps.
Noz…
Noz Urbina - Panelist at Semantic Layer Symposium 2026
Enterprise Knowledge’s Lulit Tesfaye, VP of Knowledge & Data Services, speaks with Noz Urbina, Founder of Urbina Consulting and panelist at this year's Semantic Layer Symposium, about semantic layer applications, trends in the industry, and the upcoming conference.
To learn more about the Semanti…
AI & Omnichannel Mapping with Noz Urbina (#747)
AI is revolutionizing the customer experience. Remember Spotify’s personalized playlists? Their AI-driven approach to understanding listener preferences was a game-changer in music streaming. It’s a stellar example of using AI to enhance user engagement. Welcome to the seotools.pro podcast. Today, …
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