# Marcus Cauchi
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Top podcast episodes featuring marcus cauchi.
Andy Weins: The Words Your Sales Team Uses Are Costing You Deals
Most sales leaders invest in process, technology, and training. Almost none of them invest in the one lever that silently controls all three: the language their people use — out loud and in their own heads.
Andy Weins has spent 20+ years in the military as a mass resiliency trainer, built a bus…
Reed Nyffeler on Leadership, Legacy, and the Long Game
Most leaders say they're playing the long game. Their decisions tell a different story.
In this episode, Marcus Cauchi sits down with Reed Nyffeler — entrepreneur, operator, franchise builder, and author of Lead Exponentially — for an honest conversation about the structural and psychological forc…
Why Private Equity Accountability Is In Crisis - Jay Weiser's Expert Guide to Reform and Solutions
In this episode, Jay Weiser joins the podcast to discuss the "accountability crisis" in Private Equity (PE). They explore a common, costly cycle: boards replacing CEOs or CROs when performance dips, only to realize later that the underlying system, not the individual leader, was the true constraint…
Graphic Sales: How to Build a Prospecting Playbook With Peter Cleary and Tom Stearns
What this episode is about
Most salespeople are pointed at targets without being taught to think about them. That gap — between knowing who to call and understanding why it matters — is what Peter Cleary and Tom Stearns set out to close with their book Graphic Sales: How to Build a Prospecting Pla…
Almost everything modern sales teaches is backwards | Richard Spanier
Introduction
Most sales conversations about underperformance start with the wrong question. Is the messaging wrong? Is the tech stack outdated? Is the lead generation broken?
Richard Spanier, author of Trust: Sales 2030 — A Field Guide to Frictionless Buying, argues that almost every assumption m…
The Founder's Discipline: How Keith Gillispie Systemised a Business That Runs Without Him
There is no shortage of founders who have read Principles or Traction. Far fewer have built their business around what those books teach, week after week, when it is inconvenient to do so. In this episode, Marcus Cauchi speaks with Keith Gillispie, founder of REI Automated, about the discipline of …
AI won't fix your blind spots. But it will help you find them. with Dave Pender and Dan Simmons
Why This Conversation Matters
Most conversations about AI in sales are really just conversations about speed. This one isn't. Marcus sits down with Dave Pender and Dan Simmons, co-founders of YourSalesEdge, to ask a harder question: is AI making salespeople think better, or just making their existi…
Your Account Managers Aren’t the Problem. Your System Is - Jenny Plant
Your Account Managers Aren’t the Problem. Your System Is.
Most agencies are very good at winning new clients.
Far fewer are equally deliberate about protecting, expanding and winning back the business they already have.
That is a strange omission when the people closest to existing clients often …
#116: Janice B Gordon – Review of the Last 20 Episodes on Scale Your Sales Podcast
Welcome to the review of the last 20 episodes of Scale Your Sales Podcast! The show was created for B2B founders, executives, sales leaders, key account managers and customer serving professionals to engage with the lively debate and conversations, covering subjects like customer experience, strate…
#104: Marcus Cauchi – How Sales Management Reduces Customer Churn Rate
My next guest of Scale Your Sales Podcast is Marcus Cauchi. He is a chairman board director and fractional chief revenue officer to technology scale-ups in the 10 to 50 million range, an author, and host of inquisitor podcast. Welcome to scale your sales podcast Marcus Cauchi
00:00 Sales Managemen…
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