# Karen Lloyd
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Top podcast episodes featuring karen lloyd.
How to Stand Out When Every Competitor Sounds the Same with Chrissie Bardwell
In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through?
In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Chrissie Bardwell, Global Vice President of Marketing Strategy at …
Why You Must Prove Your Value or Lose a Seat at the Table as a B2B Marketer with David Rowlands
The pressure on B2B marketers to prove commercial value has been building for years. But what does it actually take to step up, earn a seat at the board table, and lead marketing as a genuine revenue driver?
In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by David Rowlands…
How Smaller Businesses Beat Bigger Competitors with Gareth Lockwood
What does a Chief Product and Technology Officer know about marketing? More than you might expect. And that is exactly the point of this episode.
Host Karen Lloyd is joined by Gareth Lockwood, Chief Product and Technology Officer at TrustLayer, a scale-up cybersecurity firm, to explore why siloed t…
Stop the Blame Game: How Sales and Marketing Can Win Together with Nick Jones & Max Childs
What can happen when sales and marketing stop pointing fingers and start working as one team?
In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Nick Jones, founder of Glendower Advisory, and Max Childs, Fractional Marketing Director, to explore just that.Nick and Max dis…
Forever Connected: A Story of Hope, Loss, and Life
They are forever connected. Chelsie sits down with Russ and Karen Lloyd and Amanda Hood. In this interview, you'll hear how their lives collided in a way they never thought possible. This is a story of faith, resilience, unimaginable loss, and the miracle of organ donation. It's a powerful reminder…
Leave Your Ego at the Door: The Sales and Marketing Partnership that Disrupted an Industry with Patrick Pordage and Steve Bell
A Mini Cooper convertible. A surgical robot strapped in the back. And a photographer sworn to secrecy.In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Patrick Pordage, former Head of Marketing and Steve Bell, former Chief Commercial Officer at CMR Surgical, to share the …
Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta Sudmantaite
There's no silver bullet in marketing. No quick win, no hack, no one dashboard that fixes everything. Marketing leaders know that. The hard part is getting a CEO chasing this quarter's numbers to believe it too.In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Emma Davies…
Marketing = REVENUE | E114 with Karen Lloyd
Why are we still having to prove that marketing contributes to revenue? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Karen Lloyd, podcast host, recruiter, headhunter and founder of Armstrong Lloyd, to finally give revenue the dedicated airtime it deserves.
We talk about w…
How to Turn Your C-Suite Into a Sales Advantage with Serena Walker
Every technology company is chasing the same handful of senior decision makers right now, and their inboxes are full. So how do you actually get through, and how do you turn your own senior leaders into part of the answer rather than a name on a slide?In this episode of Spotlight on B2B Marketing, …
Stop "Weeing" On Me: A CIO's View of Marketing with Simon Ratcliffe
If your buyer is a CIO or CTO, why does so much marketing never land? In this episode, host Karen Lloyd puts that question to the person best placed to answer it: a technology leader who has sat through decades of sales and marketing pitches aimed at him.Simon Ratcliffe is a fractional CIO and tech…
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