# Jeff Dillon
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Top podcast episodes featuring jeff dillon.
Ep. 98 - Andy Crestodina: There's No Appeals Process when AI Picks Your School
What happens when a prospective student asks ChatGPT for the best computer science program in the Midwest—and gets a complete answer without ever clicking on your website? For higher ed marketers who've spent 15 years optimizing for clicks, that shift changes everything.
In this episode, host Jeff…
Ep. 99 - Brian Hartnack: Higher Ed Just Lost 25% of Its Search Traffic
What happens when an enrollment marketing agency that's been at it for 20 years looks back and realizes their biggest lesson wasn't about campaigns—it was about finding the right partners?
In this episode, host Jeff Dillon sits down with Brian Hartnack, CEO of Archer Education, which just celebrat…
Ep. 100 - Wendy Wong: Stop Asking What Users Want - Show Them Instead
In this episode—the 100th recording of The Signal—host Jeff Dillon sits down with Wendy Wong, Director of Enterprise Support and Client Engagement at Florida Atlantic University, who has spent 24 years transforming IT from a back‑office function into a driver of student and employee experience. Wen…
Ep. 101 - Jeff Wilser: How One Chatbot Cut Summer Melt in Half
In a world drowning in AI hype, how do you separate what's actually useful from what's just shiny? And what happens when the people building AI can't even agree on where it's going?
Jeff Dillon sits down with Jeff Wilser, a journalist-turned-AI-strategist who has written for The New York Times, W…
Ep. 102 - John Fees: The Insurance Founder Who Says His Own Company Shouldn't Have to Exist
What if the best measure of an insurance company's success isn't how many claims it denies, but how many it pays—and how many of those students re-enroll?
In this episode, host Jeff Dillon sits down with John Fees, co-founder and CEO of GradGuard, a fintech company that has protected more than two…
Ep. 103 - Jenny Petty: The Alignment Gap That's Bankrupting Higher Ed Marketing
Jeff Dillon talks to Jenny Petty, Vice President of Industry Relations and Advisory Services at Simpson Scarborough, who has spent over a decade inside higher ed—most recently as VP of Marketing Communications at the University of Montana, where she helped reverse a decade‑long enrollment decline. …
Ep. 105 -Michael Leggs: The Essay Was Never Evidence of Thinking
What if the real crisis AI has exposed in higher education isn't student dishonesty, but the fact that we've been treating final papers as evidence of thinking—when AI can now simulate that thinking in seconds?
In this episode, host Jeff Dillon sits down with Michael Leggs, who has taught English …
Ep. 106 - Jeffrey Stepakoff: Content Is What You Put in a Sofa
What happens when a veteran TV writer—whose credits include The Wonder Years, Dawson's Creek, and Disney's Tarzan—decides to build a film school inside North America's largest soundstage complex? You get a model that challenges nearly every assumption higher ed has about where learning happens, who…
Ep. 107 - Si Elliott: Change Your Shoes, Not Your Software
What if the biggest problem in higher ed marketing isn't technology, budget, or even strategy—but the fact that we assume students make rational decisions when they're actually driven by emotion, bias, and the simple need to feel like they belong?
In this episode, host Jeff Dillon welcomes Si Elli…
Ep. 108 - Austin Blair: Buy-In Is Too Small of a Goal
What if the reason your enrollment strategy keeps stalling has nothing to do with the plan—and everything to do with the culture?
In this episode, host Jeff Dillon sits down with Austin Blair, Dean of Admissions and Marketing for both St. Francis Medical Center College of Nursing and St. Anthony C…
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