How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising
Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketing Cloud, audience segmentation, CTV, video, and AI-powered campaign tools helped the brand reach n…
Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed
Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and consumer behavior. They discuss Amazon’s decision to restrict third-party AI agents, the role of advertising revenue in …
Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened
Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expanding retail media ambitions to agentic AI in TV buying, OpenWeb's financial troubles, Zeta's acquisitions, and the future of Param…
Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling
Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director, Amazon Ads, Creative Intelligence & Optimization, Amazon, to explore how AI-powered creative tools are making streaming T…
The NDA Podcast returns with the launch of the No NDA interview, kicking off with Ari Paparo
Welcome back to the NDA Podcast, hosted as always by Justin Pearse, Editor-in-Chief and Andy Oakes, Publisher of NDA. After a longer-than-planned summer break, we are back with our usual ramblings on the digital media and marketing indusrtry.
In this episode, Andy kicks things off by sharing his e…
Will Shopping Agents Break Retail Media? ft. Ari Paparo | 30 Minutes
Daniel and James welcome back Ari Paparo, author of Yield and host of Marketecture, to debate where advertising and commerce go next. Ari shares his impressions of Amazon's combined retail-media and DSP buying experience, explains why purchase signals can be more useful than broad search histories,…
Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.
Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its global distribution network, drives brand engagement through creative campaigns, and…
In AI We Trust: The Future of AI Advertising, Agentic Ad Tech & Measurement
Can advertisers truly trust AI to transform the future of digital advertising?
Jeremy Bloom, CEO of Marketecture Media, sits down with Kyle Spraker, SVP of North America at Integral Ad Science (IAS), to explore the evolving role of AI in advertising. From AI-powered search and agentic media buying …
Episode 198: Alex Cone from Google on Their New Data Set CrUX, Which Really Should be Called CUXr
Google's new ad metrics could reshape how advertisers measure inventory quality and campaign performance.Ari Paparo and Eric Franchi welcome Alex Cone, Group Product Manager at Google Chrome, to discuss the Chrome User Experience Report, ad clutter, and smarter advertising measurement.Plus, they br…
How Intentwise Is Using AI to Transform Amazon Advertising and Retail Analytics
Ari Paparo sits down with Sreenath Reddy, Founder and CEO of Intentwise, to explore how AI is transforming Amazon advertising, retail analytics, and e-commerce operations.Sreenath shares how Intentwise uses AI-powered insights, Amazon Marketing Cloud, and automation to help brands optimize campaign…
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