#274 | How To Develop '3D Vision' In Life: A Guide To Intentional Living Ft. Justin Prince

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Beginners are many, finishers are few.
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Be a finisher in your life.
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Don't most people are big talkers, small doers.
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Most people in Texas they say they're all hat, no cattle.
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Most people they they they they start a lot of things and they finish very few.
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You want to be the kind of person that starts very few and finishes them all.
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And you like you don't start stuff, you don't stop.
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You don't you don't make a commitment with your word that you're not planning on keeping.
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Welcome to Win Today.
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This show is crafted for those who want to win in every aspect of their lives.
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Every week you will learn from a renowned thought leader that will share a piece of a winning playbook that you can incorporate into your life.
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How would it feel to be able to articulate your vision for your life so clearly that even by hearing it yourself, you would think, wow.
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And have you ever met somebody that when they're talking about what they're going after in their life, whether it's personally or professionally, that has said it in a manner that is so compelling that it's made you think, man, I want a piece of what that person has, or man, I want to learn more.
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There's probably somebody or multiple people that are coming to mind, and it's important to be able to connect and articulate the vision that you want for your life, because the more that you can do that, and rather being able to have a vision for your life helps create direction.
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When you have direction, then you have focus, when you have focus, then you have your results.
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I had a conversation with Justin Prince, who is the founder of Make Wellness.
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He is a multiple-time entrepreneur, has built several multimillion dollar companies, and he's the author of an amazing book called Be the One, which really highlights how we can all be the one for our families, our businesses, our communities.
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You listening right now, you are the one.
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You have the power to be the one, regardless of your upbringing, regardless of where you are right now, regardless of your education, each of us can be the one.
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And when I had this conversation with Justin, I was I walked away incredibly inspired, as you will hear as he clearly articulates his vision.
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But part of why I'm bringing this one back is because we're approaching the end of the year.
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This was something that really hit home and I believe will create a great impact as we near the end of 2026.
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So when we look at how do we build a 3D vision for our life, we need to be able to define, declare, and dedicate.
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Define our vision, declare our vision, dedicate, be dedicated to our vision.
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And that is how we can be that person that is in the room capturing and compelling people when you're sharing the quest that you're on.
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That's how you can even inspire yourself because you've been so intentional about your vision and where you want to go that when every time you hear it, you feel like you're closer to it and that it's actually gonna happen and it's and it's real.
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These are simple things that have profound impact and create profound results.
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So take it from Justin, and I highly recommend grabbing his book, Be the One, as something to close out your 2026 and set the tone for 2027.
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It starts now.
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Don't wait until the fourth quarter is over.
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It starts right now, and this is how you can develop a compelling vision regardless of where you are.
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Justin doesn't have a college education, came from nothing, and here he is.
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We have the opportunity to hear from him to help us divine our 3D vision and win today.
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Can you unpack 3D vision?
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And then within that, uh there's one thing I'm gonna extract from it, but what is it, how what is the significance of 3D vision, and how does that aid us in this journey of being the one?
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Yeah, great question.
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Uh it listen, I think it all starts with this concept of why is vision so important, right?
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So, you know, in other words, why are we talking about the next level of vision, the kind of a 3D or an optical, like where you can look at vision from all, you know, all areas.
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Why is vision so important?
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Uh, vision answers a question that everyone that is going through a hard time is asking.
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So whether it's a hard time in your mental health, whether it's a hard time in your marriage, whether it's a hard time in your business, whether it's a hard time in your physical fitness, whether it's a hard time with a friendship, everyone asks the same question subconsciously when they go through challenges, which is this will it always be this way?
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Will it always be this way?
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In other words, vision is what you lead with during hard times because you remind yourself and remind the person, remind the team, remind the spouse that's not always gonna be this way.
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Look, we're having a rough night tonight, you know, like we're in an argument, but tomorrow morning sun's coming up in the east, we're gonna give each other a hug, a kiss, say, hey, babe, I love you.
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I'm sorry.
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She says, I'm sorry, and you move yourself through it.
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So vision is what pulls people through.
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You know, if it's always gonna be like this, well, this freaking sucks, right?
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But man, we can get through this.
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There's brighter days, there's best days ahead.
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And so that's why they say that where there is no vision, the people perish.
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Like vision is just so important for a business, it's so important for someone's life, it's so important for a marriage, it's so important for a parent to cast vision for a 15-year-old child that's struggling with, you know, whatever it is.
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Like you, you, the vision of like, yo, your life's more than this.
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Like, don't go down this path.
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You got a big vision for what you can accomplish.
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That's so important.
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And so a 3D vision is this idea that you really take this to a whole different level.
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So the first D is to define, you define the vision.
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And one of the questions I like to ask people is, what do you want?
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What do you want your life?
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What are you looking to accomplish?
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What is your life?
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What do you want?
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And you know, it's so interesting.
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People be like, I want to be successful.
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You know, it's like we haven't even thought of the answer to this stuff, you know?
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Yep.
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And then you say, no, what?
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So what do you want?
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What does success mean?
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And you just start drilling down into like, what do you really want?
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Just take one moment, just ask yourself, what do I want?
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Where do I want to live?
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What does success look like?
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Why do I want success so bad?
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What is what is success?
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Right?
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Start defining this stuff.
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Is it a it's a is it an amount of papers you have with dead presence faces on them, or is there other components of success to you that mean that are meaningful and you know drive passion for you?
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So, first thing is what do you want?
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That's vision.
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That's you start defining, here's what I want to accomplish with these breasts that I get, this life that I'm gonna live.
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Like this is what I want.
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I think a lot of us, you know, uh Henry David Thoreau once said that most men, most women, lead lives of quiet desperation.
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It's just like we're like, you know, I tell people, most of us react to the distractions of life versus intentionally create a life.
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You want to remember, you're here to create stuff, my friends.
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You're a creator.
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And so you say, What do I want?
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What do I want to create?
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What do I want to feel, experience?
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Where do I want to go?
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Like, what do I want to do with this time that I get?
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That's the first thing is you define it.
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And I have some, as you know, Ryan, some workshops and frameworks in the book to help you do that.
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Yep.
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Second thing is once you define it, you want to declare it.
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This is the second D.
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You want to declare it.
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Uh, Brandon Bershar did the largest study of high performers in human history.
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It's a book called High Performance Habits.
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And what they found in the book was that the highest performers in the world, they could answer the question, uh, what is your latest dream, or what is your latest vision, or what is your latest goal?
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So imagine you could tap them on the shoulder.
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So if I tapped you on the shoulder and said, Hey, you know, whatever your name is, I said, Hey, what's your latest goal?
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What's your latest dream?
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They said, high performers can answer that question seven to ten seconds faster than the rest of the population.
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Why?
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The reason is because they've clearly defined it and it's a dominant thought.
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It sits on the top of their mind.
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Dreams in the back of your mind won't motivate you.
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These things need to be tip, they are tip of your tongue.
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You think about this stuff, you know, it's stuff that you're actually passionate about.
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And so if you go to any high performer, hey, what's your latest vision?
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Dude, they could just rattle stuff off.
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I'm trying to get in shape down to this much body fat, or I'm trying to build this business, or I'm, you know, this is the like they'll just talk about all the stuff that they're up to because they're it's really clear and it's it's on the tip of their tongue.
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Yep.
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And then the third thing is once you've defined it and once you've declared it, by the way, declaring it will help you to hold yourself accountable because most of us would let ourselves down more than we would let other people down.
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That's the most interesting about humans.
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In other words, we'll do things for other people we won't even do for ourselves.
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You know, uh, we would we if if we put ourselves out there and our public integrity oftentimes is more val is is more important to us sometimes, even than our private integrity.
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Now, the goal obviously is to sync them, right?
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Where your public and private integrity are synced.
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You are in private who you are in public, et cetera.
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You'd hold yourself accountable just like you would have a friend hold you accountable.
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But for a lot of us, that public declaration of like, I'm gonna go build this business or I'm gonna go get in shape, that public declaration helps us to hold ourselves accountable when it's when it's easy to, you know, no one will know except we if we eat the if we eat this meal, you know, and no one knows.
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And then lastly, is once you've defined it and you've declared it, then third is you dedicate yourself to it.
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You dedicate your life to your vision.
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You look at any of the great, you know, success stories, these are folks that were dedicated.
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Another word for it, by the way, is maybe obsessed.
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They were obsessed.
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And and I know that has almost a negative connotation, but listen, there's no lukewarm winners, my friends.
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Like no one accidentally just stumbles on top of the biggest mountains.
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Like you've got to, you've got to be highly intentional and you've got to have a level of dedication to make stuff happen in your life.
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I know you know that, but man, it's true.
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Dedicate yourself to this stuff.
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Don't be wishy-washy.
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You know, you want to stick to a task until it sticks to you.
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Beginners are many, finishers are few.
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Be a finisher in your life.
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Don't most people are big talkers, small doers.
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Most people in Texas, they say they're all hat, no cattle.
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Most people, they, they, they start a lot of things and they finish very few.
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You want to be the kind of person that starts very few and finishes them all.
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And you like, you don't start stuff, you don't stop.
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You don't, you don't make a commitment with your word that you're not planning on keeping.
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And when you start doing that, you dedicate yourself to stuff.
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You really get dedicated.
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Your success odds become inevitable, you know, because you you'll you'll just pay the price to win.
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You know, you might have to adjust and adapt and pivot, but man, you'll persist until you succeed because you're dedicated to what you're doing.
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My favorite set of stats that align to that, that these are the things I I'll I'll never shut up about.
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The there's a big reason why there's a whiteboard behind me with my goals for the year.
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And that's because every single day when I wake up and come downstairs before I head off to the office, I'm getting this picture of here's what I'm intending to achieve.
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And it's a constant reminder.
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So there's no guesswork.
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There should never be any guesswork as to, hey, what are you going after right now, Justin?
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What does success look like in 2024, 2025?
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Uh, there shouldn't be any head scratching moments.
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So, to to the point you made about Brendan Burchard, that when you write, when you define it and then declare it, you should be able to rattle it off no problem.
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And that's one thing that'll help you writing it down.
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But just by writing down what it is that let's just say you you define, studies show you're 42% more likely to accomplish that thing.
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When you share what you want to accomplish with a group of people, when you put it out there in the world, because now many people that and everyone listening values being their word show that your odds of achieving that thing increase to 70%.
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When you share that same thing to the same group of people repeatedly, you are 95% more likely to accomplish it just by doing exactly what you said.
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One thing with vision that I'm curious about is is it something that has been fixed for you, Justin?
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Is it something that you know you you went through this exercise and you have the same vision today that you did five years ago?
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Or is it something that has evolved into now, maybe something you could have never imagined when you first started doing this?
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It's a great question.
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The the the simple answer is it evolves.
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I'll give you the best uh analogy I can use, you know, to think about this.
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If you've ever hopefully some of you can relate to this.
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Have you ever been hiking, whether it's on a hill or even on a mountain?
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When you get to the top, so when you look at the bottom, you're at the bottom, you're looking up at this hill, all you can see, your whole vantage point is the hill.
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In other words, you can't see past it.
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You can't see peaks or other hills or other mountain peaks or other valleys, you know, past it.
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But when you get on top of the hill, all of a sudden your vantage point changes.
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You're like, oh, huh, no kidding.
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Well, dude, I'm gonna hike that one over there.
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That one's even, you know, like that's what we'll do next weekend, you know, kind of thing.
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And you come back down, and then all of a sudden you take different ways and you get to that vantage point, and then to the next vantage point.
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That's I think that's what happens.
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It's like you start, you start, you start, it's what I call stringing wins together.
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It's like you start stringing small wins together, keeping your word, doing what you say you're gonna do, you know, waking up at the time you say you're gonna wake up, you start stringing some wins together and you start stringing enough wins together.
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Next thing you know, tell people listen, today's tomorrow's past.
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It's like if you have a crappy past and you're just like, I don't know if I have what it takes to go change my life and be the one and all the stuff.
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Listen, make a decision today to be the one.
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Make a decision today to give life your personal best.
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Because if you do your personal best today, what happens is your personal best today leads to a better tomorrow.
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So, in other words, today is tomorrow's past.
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If today's your personal best, also we start stringing some wins together, strike, string positive wins.
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If we do a couple best personal, the best days, we have a personal best week.
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A couple best personal best week, personal best month of your life.
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Holy cow.
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And it started with the decision today.
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And then string a few personal best months together, personal best quarter.
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It's your best quarter of your life.
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String a few of those together, your best, literally your personal best year.
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You're giving it the very best you got.
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String a few of those, we got a decade.
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String those few of those together, you look back and you're like, my past was this, and my past was not predictive.
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It didn't, it didn't decide my future because I made new decisions to change my life, you know, and to start on an and just give life the best I got.
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Give it all I've got tonight, you know, give it the very, very best.
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And remember, your personal best may not be my personal best.
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Your personal best may not be Ryan's or you know, Oprah's.
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But listen, your personal best is your personal best, and all you can do is all you can do, and all you can do is enough.
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But give life the best you got.
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Swing your punches as hard as you can, you know.
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And when you do that, you start to get into this thing of like, man, I have new vision.
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Like, freak, I didn't think it was possible for me to hit that, but now I can only in this case, I could go hit that.
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And you start pulling success closer to you.
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Success, one of the reasons we don't go chase it is it feels so freaking far away.
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And you pull it closer, also you're like, I can go chase that thing down.
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I'm not eight years away from getting in the best shape of my life.
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I'm like 12 weeks.
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Like, I could do this thing, you know?
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Yeah, pull it a little bit closer, and it it's it becomes much easier to go chase.
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That just occurred to me as we're having this conversation and had a lot of similar conversations with people about okay, how do we achieve quote success?
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And success being however we define it, and how can we reframe difficult moments?
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It it occurred to me, I've never asked someone this for somebody that has accomplished what you have, and you have a clear vision for the future and clearly destined for more amazing things personally, professionally, and with your family.
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Have you ever struggled with what I say is smelling the roses?
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One thing that I often remind myself now, because I've I've been the worst about this.
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I uh about I I have been not getting better, is knocking things off that gold list right behind you, behind me, and then immediately focusing on all right, we gotta go after what's next, and not quote, smelling the roses, and then it's alright, I reached this milestone, but now I'm upset that I'm not at this one, even though getting to that last milestone was a monumental effort.
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Have you ever struggled with that?
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Yeah, look, it's a great question.
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It's a great question.
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The short answer is yes, but I don't know if I I want to just reframe it a little bit.
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Because I don't know if I look at it as a struggle.
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Now, now by the way, it may be.
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It may be, maybe I need to go, I need to really go re-examine it.
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But like I I have felt immense gratitude for things.
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I felt, you know, when you hit big goals and accomplish big things.
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But dude, I am always on to that next thing.
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It doesn't mean I don't, you know, have the dinner and eat the, you know, like eat the steak and enjoy the celebration and give the hugs and the whole thing.
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I'm I I feel like I've done that, but I'll give you an example.
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I've done a lot of work with John Maxwell.
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So John Maxwell, for those of you that don't know him, he's you know one of the top, well, Inc.
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magazine is the world's foremost authority on leadership.
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He's written almost 100 leadership books.
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He's a super, super special man.
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I've done a lot of work he actually did the forward to my book be the one.
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He's a very special man.
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So, John, you know, Ryan, one of the things about him that just is so interesting is he's written 100 plus books.
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He's sold, you know, 35 million copies all over the world.
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He's built the largest uh coaching company in the world, meaning there's more like John Maxwell coaches than certified coaches than any, you know.
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So he has an entire, I think it's like last I checked, it was like 70,000.
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There's probably 100,000 now.
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But the point is it's just a huge community of impact, right?
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I've I've gone to Costa Rica and done country transformations with him on multiple occasions where he'll teach value and principle-based leadership to all of like the heads of all the countries.
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So it's whether it's government, whether it's uh sports, whether it's healthcare, whether it's business, entrepreneurship, whether, you know, like uh, you know, the education systems.
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I mean, just just really amazing stuff, impactful work, right?
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Guess how much John Maxwell talks about what he used to do, or like prior victories, or like zero.
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He he always, always, always is like talking about this vision.
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Now, John's 76 and he has this Ryan, it's the most interesting thing.
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He has this like wellspring of energy, like this well spring.
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I like when I remember when I was with him, so this has been the last time I was with him was was uh three years ago.
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So three years ago would have been 2021, right?
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So I'd have been, I'd have been 41 years old, he would have been 73.
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There was times I remember I was like, man, I am tired, and I'm not the one, you know, he's the one that like is have to go present and do all the stuff, right?
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But I'm like with him and I'm tired.
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I remember thinking to myself, like, man, this guy's got like some superchargers of energy, you know?
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And what is his supercharger is this vision he has, you know, to just have urgency in his life, to live with urgency.
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And it doesn't mean I don't think he smells the roses.
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I think you should.
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But man, I think most people, I don't know, this is my take.
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I think most people we're too busy, we're not putting in enough work, is I guess what I would say.
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We're not putting in enough work.
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Like we're not urgent enough.
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We're acting like we're gonna have lots of tomorrow's.
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We don't, and and like Marcus Aurelia said, you know, you want to live life right now, like you know, he said, uh, he said, uh, how did he put my my he said uh you could leave life right now.
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He said, you could leave life right now, let it determine what you do, say, and think.
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And it's memento mori.
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Meditate on mortality, remind yourself you may not get tomorrow.
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So, so I don't try and just celebrate too much, is I guess what I'm saying.
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I'm sure I'm kind of like on to the next thing, big vision, let's go, let's serve more people, add more value.
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And it doesn't mean I can't, I don't think we should celebrate.
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I'll give you one last quick thing.
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Did you ever see this interview with Kobe Bryant?
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This to me kind of sums up where I feel like I am coming from.
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He they they're up 2-0 in the NBA finals, and the the reporter says to him in the post-game interview, the reporter says to him, he says, he says, basically, Kobe, no smile.
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No smile.
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Job's not finished.
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And Kobe says, job's not done.
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And he goes, he goes, yeah, because you're up 2-0.
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And he goes, is the job finished?
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He goes, no.
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If the job's not finished, he goes, job's not finished.
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Like, I don't know what you want me to do.
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Like, I'm not here to celebrate.
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That's kind of how I feel.
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That's kind of how I feel.
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It's like, I do think we can high five after the win.
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I do think we can say good game.
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But listen, dude, job's not finished.
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Like, we got more things to go do to go accomplish the bigger dreams, bigger goals.
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So I don't try and rest too much on what I did.
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I'm always trying to like cast the vision of where I'm headed.
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Yeah.
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And and I appreciate the context there.
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And by the way, that was that was probably in that was probably more interesting.
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in inarticulate than I because I'm processing that through as I say it out loud but I think that Kobe that Kobe line is probably how it's done the whole thing.
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Job's not finished.
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Like you still got things to accomplish, you know?
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Yeah, and I appreciate that.
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And I think that's one thing with with high performers.
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We're on a mountain with no peak.
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Mountain with no peak.
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Now with that can we still embrace oh man well we just got to this new summit.
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Like all right great we're still climbing the mountain we're always we're always climbing but it's maybe something I'll a new question I'll add into the mix.
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And appreciate you talking about Mr.
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Maxwell he he gave a sermon at a local church a couple years ago and got to go watch him and what a powerful just amazing human he can just sit there in a chair and captivate an audience.
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Unbelievable.
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And he's not going to be like jumping out at you and has this energy where he's jumping across the stage.
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I mean he could if he wanted to he just sits there and he says my name is John and I'm your friend and right there he just he just has you hooked.
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Yeah so to so check this out to your point about him sitting on a stool.
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So I'm I'm uh I mean I'm in Costa Rica we've we've had this you know crazy experience where you're traveling around the country you're meeting with uh the heads of business I mean we went to the U.S.
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Embassy it's like sitting there next to the U.S.
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ambassador and John Maxwell I'm like what is happening in my life like how's this even possible and one of the stops we make is at this local university and there's about 500 college students so I want you guys to envision it's like a theater style so auditorium theater style.
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So instead of like flat with chairs it's it's it's like a theater style right there's a big stage down in the middle it's completely full in this you know and you're talking to college kids so imagine talking to college kids you're talking to let's call it 18 to 22 year olds these are you know in essence they're kids you know as you get a little older these aren't you know they're they're kids so John's up there he's you know 73 74 years old and he's teaching sitting on a stool next to him on the stool uh there's a a high boy table with his iPad and then next to that high boy table is another stool uh when I say stool uh it's a high it's a high chair right it's got it's got the back but it's a big tall chair but next to him is JV his name's Juan Verake and Juan is is they call him the Latin American John Maxwell so he's the he's not only a wonderful interpreter for as far as the language but he's also an interpreter as far as like the motion and you know the whole thing.
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So John's teaching these kids teaching teaching teaching it's kind of normal stuff they normally teach and then all of a sudden Ryan he just stops and he sits back in the stool like this and puts his hand on his chin and it's like he's thinking you know it's like he's he's like something hit him and he said if there was only one thing that I could share with you that would have the most impact in your life it would be this one thing and I want to share this is particularly as we close this discussion if if there's only one thing I could leave you with at our discussion it'd be this one thing.
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So he still is back on his seat so everyone gets their notes out gets their pen ready to hear the one thing from this kind of you know leadership legend.
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But he still hasn't said anything other than there's a one thing, you know so he stands up off of his chair walks to the edge of a stage and just holds his arm straight up like this like just his right arm straight up in the air but still doesn't say anything.
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He's right on the edge of the stage and you know 10 seconds have passed you know five seconds 10 seconds 15 seconds it feels like five minutes right feels like an eternity and then finally Juan for Akin JV he sees that John's doing that so he like stands up you know walks over to him he puts his arms straight up in the air like this or just both holding their arms up still hasn't said anything.
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Maybe 25 seconds have passed finally one of the Costa Rican students is maybe 18 year old young woman she stands up and she just puts her arms straight up in the air like this and the next thing you know Ryan someone else does someone else does someone else does something you know 500 people stand up arms straight up in the air and John's still got his arm straight up in the air and he says if there's only one thing I could share with you that would have the most impact in your life it would be this one thing.
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And he said live an intentional life he said most people have uphill hopes and downhill habits.
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And he says you don't accidentally go up hills.
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You only intentionally go up hills.
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So live an intentional life and man four words live an intentional life I remember thinking to myself how intentional am I being with my life?
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Yeah like how intentional am I being in my marriage?
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How intentional am I being with each one of my children?
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How intentional am I being in my career and business?
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Am I really creating things with high intention?
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If you don't live a life of high intention you'll live a life of high reaction you'll just react to all the distractions of life everyone else's agenda everyone else's reactions everyone else's fires everyone else's chaos versus saying no I don't subscribe to that like I'm gonna live a highly intentional life and go make things happen.
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And so it was a really really impactful kind of moment for me.
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And as I look back on it really changed my life because I I I started to become much more focused much more intentional much less distracted much less scattered and much more intentional.
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And I look at the the uh the results in business and you know career and health and just all those things it's just like it's like they were exponential.
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It's like the curve just got exponential because I wasn't kind of focused I was hyper focused I wasn't kind of dialed in I was hyper dialed in I wasn't kind of intentional I was super intentional and man you live an intentional life and the whole game changes