Modeling Culture: Using Predictive Thinking to Break Assumptions and Boost Innovation with Jake Brintzenhofe.

What if you approached hiring and culture the way a predictive analyst approaches a model? In this episode, I sit down with Jake Brintzenhofe, founder of Error Term Consulting, to explore how predictive modeling mindsets can revolutionize people decisions (no spreadsheets required). We dig into the hidden assumptions baked into the way we design work (spoiler: more hours don’t always equal more productivity), why engagement averages can hide major cultural blind spots, and how modeling can help you build both smarter systems and more human workplaces. If you’re curious about hypothesis-driven HR or how to design cultures that truly adapt to real humans, this one’s for you.