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You're spending money on Google Ads or Facebook Ads every month, but how do you actually know if it's working? For a lot of trade business owners, the honest answer is "I'm not sure," and that gray area can cost you thousands.
In this episode, Jason sits down with Jordan, founder of J Digital, an agency that helps tradies grow their business through Google Ads, Facebook Ads, and the systems that connect everything behind the scenes. Jordan breaks down what actually separates a good marketing agency from a bad one, why tracking your sales data matters more than the numbers inside your ads manager, and how something as simple as a missed follow up can turn a "quiet month" into a pile of leads that were never chased up.
They get into why sending traffic straight to your website instead of a dedicated landing page kills conversions, why speed to lead can make or break whether you win the job, and what to have in place before you spend a single dollar on ads, including whether your business is even ready to handle the leads that come in. Jordan also shares a real example of a trade business owner who thought his ads had stopped working, until the data showed the leads were fine, they just weren't being followed up.
If you've ever looked at your ad spend and wondered whether it's actually paying off, this episode will give you a clear, practical way to find out.
Need help growing your business?
- Follow us on IG for daily content for your trade business: https://www.instagram.com/upscalebusinesscoaching/
- Book a free session with our Growth Specialist: https://upscale-coaching.com/schedule-podcast
- Watch insights and tips on YouTube: https://www.upscale-coaching.com/upscale-youtube
- Find out where your business stands with our Tradie Quiz: https://upscale-coaching.com/application-podcast
- Follow Jordan on Instagram: https://www.instagram.com/jdigital_co/
Hear from tradies who've done it, and learn what it really takes to grow a successful trade business: https://www.upscalecoaching.com.au/success-stories/
Live Coaching Events 2026: https://www.upscale-coaching.com/upscale-live-events
We've got the tools you need to scale your business, automate, hire, and delegate. Book your call with our team to talk strategy and learn more about our program: https://upscale-coaching.com/upscale-discovery-call-rr
