BU BÖLÜM HAKKINDA
How do you put a price on ideas or creativity?
It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.
Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.
Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
ingilizce
Birleşik Krallık
TRANSKRİPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SON BÖLÜMLERİ ARA
Through the Line with Andy Bargery için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
How important is your website?
I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of content and many opportunities for a browser to convert int…
Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway.
Rajen Mistry from specialist consultancy Founder Story joins me on Through the Line to unearth w…
Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business.
But there is another way. It's called the self-running…
In the 20+ years I have worked in marketing, there's been one constant: change.
The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to build a career. But it can also be a challenge. Not everyon…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Through the Line with Andy Bargery'e aittir.
DÜZENLE
Podcast veritabanını güncel tutmaya yardımcı olduğunuz için teşekkür ederiz.
