BU BÖLÜM HAKKINDA
In Crisis Engineering: Time-Tested Tools for Turning Chaos Into Clarity, Matthew Weaver and Mikey Dickerson argue that organizational crises are not problems to be survived but are rare windows in which rapid, directed transformation becomes possible within days rather than years.
Weaver was a founding Site Reliability Engineer (SRE) at Google and later established the Defense Digital Service at the U.S. Department of Defense. Dickerson, also a founding SRE at Google, led the rescue of healthcare.gov, an effort that landed him on the cover of Time magazine. President Barack Obama subsequently appointed him deputy chief information officer of the United States, where he created the United States Digital Service. Together with their co-author Marina Nitze, the three are partners at the crisis engineering firm Layer Aleph. Drawing on decades of experience inside some of the most complex systems in government and industry—from the healthcare.gov rescue to wildfire response and pandemic logistics—the writers deliver a practical framework for identifying the five signals of a genuine crisis, and how to use that moment to drive lasting change across tech, government, healthcare, and beyond.
In their conversation with Nikolaus Lang, global leader of the BCG Henderson Institute, they discuss why breakdowns in sensemaking cause well-trained operators to make situations worse, what the healthcare.gov rescue reveals about co-location and shared urgency, how crisis disrupts normal incentive structures to surface the organization’s real map, the concept of bracketing as a tool for directing team attention, and how AI integrations are creating the conditions for larger and harder-to-manage crises ahead.
Key topics discussed:
01:24 | What “crisis engineering” means and what conditions define a true crisis
05:28 | Sensemaking: the invisible force driving decisions under pressure
10:38 | The 2013 healthcare.gov collapse: arriving on the crisis scene
14:05 | Why physical co-location is essential in a crisis
17:18 | Using a crisis to remap how the organization actually works
20:17 | Bracketing: deliberately defining the beginning and end of a crisis
25:33 | Why organizations struggle to define an exit condition
27:34 | Capturing crisis learning before returning to normal operations
30:22 | How AI is changing (and likely multiplying) crisis situations
35:51 | Advice for business leaders on building crisis readiness before a crisis hits
