BU BÖLÜM HAKKINDA
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.
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SON BÖLÜMLERİ ARA
The Programmatic Digest için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025.
Check out the interview on YouTube here: https://youtu.be/EFAuN7ce1Ag They …
🎧 Summary: In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Sanarr McLaughlin to unpack one of the most overlooked challenges in programmatic advertising and digital marketing: martech structure.
From disconnected tools and messy integrations to reporting confusion …
AI-driven search is changing how people discover information, and challenging the intent-based funnel publishers and advertisers have relied on for years.
In this episode of the Programmatic Digest Podcast, I sit down with Christian Robinson of Ozone to explore what this shift means for publishers…
In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization.
Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaini…
In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization …
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Helene Parker and Co-host: Manuela Cortes'e aittir.
DÜZENLE
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