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How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements important for long-term growth?

In Episode 26 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Michael McHale, VP Operations & Chief Executive Officer at PSA Systems, an industrial automation company that provides robotics, machining, fabrication, and repair services. Michael shares how PSA grew from a small business with one customer into a multi-location company serving Fortune 1000 manufacturers. He discusses the value of organic growth, building long-term customer relationships, expanding sales and marketing efforts, and adopting AI to improve operations. Michael also explains how PSA is strengthening its brand through a new website, LinkedIn outreach, podcasting, and a greater focus on finding new opportunities while continuing to support existing customers.

With a background in industrial automation, robotics, and manufacturing services, Michael McHale explains how PSA Systems has grown from a small automation company into a multi-location business serving Fortune 1000 manufacturers. He shares how the company expanded its machining, fabrication, and repair capabilities to better support customer needs and create more stable revenue streams. Michael also discusses the importance of long-term customer relationships, building a stronger brand through marketing and outreach, and using AI tools to improve project management, sales processes, and overall business efficiency.

-How PSA Systems provides robotics, machining, fabrication, and repair services for industrial customers

-Why the company expanded its internal capabilities to better support automation projects

-How long-term customer relationships and organic growth helped PSA grow from one customer

-The role of website updates, LinkedIn outreach, podcasting, and sales tools in building brand awareness

-How AI is being used to improve CNC programming, project management, proposals, and business operations

[00:00] - Teaser

[00:50] - Introduction of podcast and guest Michael McHale

[01:43] - PSA Systems, Robotics, and Industrial Services Overview

[03:28] - Customer Base and Fortune 1000 Manufacturing Markets

[06:41] - Organic Growth and Building Long Term Customer Relationships

[09:49] - Building Sales Teams and Applications Engineering Talent

[13:17] - LinkedIn Strategy and Expanding Market Visibility

[15:26] - Podcast Marketing and Industry Content Development

[18:22] - Sales, Marketing Alignment, and Long Sales Cycles

[24:50] - Customer Outreach, CRM Tools, and Relationship Management

[27:57] - AI Adoption Across Operations and Sales Processes

[30:02] - Future Growth Plans and Strategic Opportunities

-LinkedIn: https://www.linkedin.com/in/michael--mchale/

-PSA Systems (LinkedIn): https://www.linkedin.com/company/psa-systems/

-PSA Systems (Website): https://www.psasystems.com/

-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/

-Facebook: https://www.facebook.com/arnaud.dasprez

-Instagram: https://www.instagram.com/arnauddasprez/

-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/

-Visit the HexaGroup Website: https://www.hexagroup.com/

-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801

-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360