Scaling a marketplace is harder than you think: Everyone is the customer

Scaling a marketplace is not like scaling a traditional business. In this episode, we explore one of the most overlooked challenges marketplace founders face: in a two-sided model, you don’t have just one customer — buyers, sellers, and everyone in between all need to be served. Our guest shares hard-earned lessons from building and scaling a marketplace in the digital infrastructure space, where trust, relationships, and execution matter as much as the platform itself. We also talk about the realities of leading a distributed team, staying connected across markets, and why resilience is often the difference between growth and burnout. If you are a founder, CEO, or operator building a B2B marketplace, this conversation will resonate.