018: Bill Macaitis (CRO/CMO Slack & Zendesk): Modern B2B SaaS Marketing

Bill Macaitis offers board advisory services where he shares his cumulative go-to-market knowledge leading marketing for the three fastest-growing SaaS companies in history: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP Marketing). He has achieved 5 exits over his career. Bill now enjoys helping other companies achieve hyper-growth by developing cutting edge marketing strategies, helping them build out their own world-class marketing team, and implementing modern marketing tech stacks.

On This Episode:

• Bill talks about how optimism plays a role in his business success.
• Learn the importance of automation.
• Hear the story of Bill’s first start-up.
• Get secrets to branding a B2B company.
• Learn how to develop helpful metrics for your team. Chris and Bill discuss how to stay innovative without waiting to move forward.

Key Takeaways

1. 1. The marketing playbook is always evolving.
   2. Infuse personality into your products to create an emotional bond with your customer. Don’t be afraid to have fun.
   3. Money is not as important as the mission.

Tweetable Quotes:

• “Your brand goes way beyond your logo.”
• “The lid of your success is you.”