146: What Is a Customer Data Platform? Featuring Soumyadeb Mitra of Rudderstack

Highlights from this week’s conversation include:

• Soumyadeb’s background and journey in data (5:49)
• Defining customer data (8:10)
• The complexity of customer data collection (10:04)
• What is a CDP and how it is properly deployed (17:12)
• Bridging the gap of data collection and useful analytics for marketing (21:46)
• How Rudderstack translates data and the new profile feature (25:30)
• The foundations of data in building a 360 degree customer profile (30:30)
• Solutions for the intersection between engineering and business users (34:35)
• How AI and other future technologies will impact data (41:14)
• Final thoughts and takeaways (46:30)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

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