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About Alyssa Burns:
Alyssa Burns is a communications expert, strategic advisor, and respected leader. As CEO of Alyssa Burns Communications, she brings extensive experience in strategic communications, helping leaders navigate complex issues with clarity and confidence. Alyssa works closely with executive teams to develop communication strategies that build trust, strengthen relationships, and communicate effectively during times of change and uncertainty. She has held senior communications roles at organizations including Edelman Worldwide and Kraft Foods, earning a reputation as a trusted advisor and effective connector. Alyssa's work is grounded in clarity, integrity, and a commitment to helping organizations communicate with purpose and impact.
What you'll learn about in this episode:
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Why the best communications work is invisible, and what's actually happening behind the scenes before a message ever reaches an audience.
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Why staying silent during a crisis does more damage than admitting you don't have all the answers yet.
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The three fundamentals Alyssa relies on with every client: communication as a business strategy, internal communication before external, and credibility earned over time.
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What "red binder syndrome" is, and why most crisis communications plans are written once and never tested again.
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Where cybersecurity fits into a modern crisis plan, and the gap many companies don't realize they have until it's too late.
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How the speed of communication has changed dramatically, even as the fundamentals of trust have stayed the same.
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Why AI can help with research and monitoring, but can't replace judgment, originality, or reading a room.
