What Your Website Data Isn't Telling You | Philippa Gamse | EP 128

This week on The Covert Code Podcast, the topic is:
What Your Website Data Isn't Telling You
My special guest is Philippa Gamse, founder of Websites That Win International, digital marketing and analytics strategist, international speaker, educator, and author of Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics.
Your website is collecting data every day.
But are you looking at the information that can actually help you make better business decisions?
Philippa has spent decades working in digital marketing and analytics and has reviewed more than 5,000 websites. Her approach isn't about drowning business leaders in reports, charts, or technical terminology. It's about finding the patterns hidden inside website behavior and turning those insights into action.
In this episode, Anna and Philippa dig into GA4, website analytics, Microsoft Clarity, customer behavior, conversion optimization, calls to action, paid advertising, CRM data, website redesigns, segmentation, and why more data doesn't necessarily mean better decisions.
WHAT YOU'LL LEARN:
• Why your analytics should not be your ultimate tool of record
• Why your CRM and website analytics may never perfectly match
• What GA4 changed about how we measure website engagement
• Why business owners shouldn't obsess over discrepancies between platforms
• How a bad website experience can make a good advertising campaign look like it's failing
• Why long forms can destroy otherwise successful campaigns
• How Microsoft Clarity can uncover dead clicks and website frustration
• Why many visitors never scroll very far down a webpage
CONNECT WITH PHILIPPA GAMSE
Website:
https://websitesthatwin.com/
LinkedIn:
https://www.linkedin.com/in/philippagamse/
GET THE BOOK: WEBSITE WEALTH
Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics
Official Book Page:
https://websitesthatwin.com/website-wealth-virtual-book/
Amazon:
https://amzn.to/4aKgJSN
Google Books:
https://books.google.com/books/about/Website_Wealth.html?id=u3x30QEACAAJ
Website Wealth is designed for business leaders rather than analytics technicians. Philippa focuses on understanding what website data means for business strategy, including where value is being created, where it's being lost, and what decisions the evidence actually supports.
GET THE BOOK: THE COVERT CODE
The Covert Code – Mastering the Art of Digital Marketing
Amazon:
https://rb.gy/wrht8
Barnes & Noble:
https://rb.gy/vwev0a
Target:
https://rb.gy/jhpxri
LISTEN ON ALL PLATFORMS:
Spotify:
https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
Amazon Music:
https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
iHeart Radio:
https://www.iheart.com/podcast/269-the-covert-code-269144900/
YouTube Music:
https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
FOLLOW THE COVERT CODE:
Website:
https://thecovertcode.com/
Instagram:
https://www.instagram.com/covertcodeofficial
Facebook:
https://www.facebook.com/thecovertcode
LinkedIn:
https://www.linkedin.com/company/covert-code-official/
ABOUT HOST ANNA COVERT
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency.
ANNA'S WEBSITES:
The Covert Code:
https://thecovertcode.com/
Anna Covert:
https://annacovert.com/
Covert Communication:
https://covertcommunication.com/
Reactium:
https://reactium.io/
Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.