Quality Over Clicks: The Future of Media with Jonah Goodhart

On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:

• Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
• Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
• Why attention—not impressions—is the scarcest resource in today’s media ecosystem
• How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
• The disruptive impact of AI on brand safety, verification, and the contextual value of content
• How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
• Why context, data, and content remain critical assets in an AI-first world
• The future of publishing, personalization, and community in a zero-click environment

And more.

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