BU BÖLÜM HAKKINDA
Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and talk about, reflecting a wider shift happening across sport. Data is no longer just analysis—it’s becoming a core part of content, storytelling and commercial strategy. What once sat behind the scenes is now driving fan engagement, conversation and real brand value. A look at how the smartest players in sport are turning numbers into meaningful experiences that cut through.
Key Topics:
- How did data evolve into a core content strategy in sport?
- Why are brands like Xbox investing in data-driven fan experiences?
- What role does Opta's credibility play in making data engaging?
- How can data unlock new commercial and sponsorship value?
- How can complex data be transformed into something fans actually want to engage with and share?
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SON BÖLÜMLERİ ARA
StreamTime Sports için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
Don't adjust your dials. This episode of StreamTime Sports features an interview by host Nick Meacham with Genius Sports CEO Mark Locke featured on t he SportsPro Pod.
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With Premier League kickoff just a day away, Men in Blazers pulled off something it had never done before — live-streaming a Tottenham preseason match direct to North America and pulling in over 3x the concurrent viewership it had forecast.
On this episode, Nick sits down with Roger Bennett, Co-Fou…
Pete Distad has spent much of his career at the centre of streaming’s evolution. He worked at the pioneering Hulu, spent a decade at Apple, and attempted to consolidate the world of sport DTC with Venu Sports. Now he’s leading Fox’s own digital ambitions with Fox One.
Distad sat down with Nick Me…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan SportsPro'e aittir.
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